Business futurist and AI keynote speaker Jonathan Brill speaks with Rita McGrath, a globally recognized expert on innovation and growth strategies, about the importance of continuous transformation in organizations, discussing how businesses can adapt to change, learn from failures, and innovate effectively. They delve into the importance of defining success, understanding corporate dynamics, and the impact of digital technologies on business strategies. The discussion highlights the need for organizations to sustain value from past transformations while preparing for future challenges in a rapidly evolving landscape.