In today’s episode, I’m digging into one of the topics I care about most: personal brand positioning in a world where visibility is no longer granted, it’s built.

We’re talking about what it really takes to become known for your work (hint: it’s not perfection), why your brand is a living narrative rather than a one-time declaration, and how consistency outperforms talent every single time. I’m also sharing a behind-the-scenes look at what I’ve learned from 15+ years in PR watching leaders rise and the patterns that never fail.

If you’ve been waiting to feel “ready” before showing up, this episode is your sign to stop waiting and start leading.

In this episode:

- Why your personal brand is an evolving story — not a static identity

- The Don’t Wait to Be Picked approach and why it matters more than ever

- How to build visibility through owned platforms like LinkedIn + Substack

- The real engine behind thought leadership (spoiler: consistency beats everything)

- What I’ve learned from working with global brands, CEOs, and cultural leaders

- How your network amplifies your ideas and why visibility and relationships fuel each other

By the end, you’ll understand the exact mindset shift and visibility habits that separate “hidden talent” from “recognized leader.”

Connect with Zoe:

LinkedIn: https://www.linkedin.com/in/zoe-weisberg-coady-57aab37/

In this episode of Not Perfect Networking, Zoe sits down with Wendy Heilbut, founder of Heilbut LLP, attorney, angel investor, and connector in New York’s creative business community.

Wendy’s career has spanned law, recruiting, entrepreneurship, and nonprofit leadership—giving her a unique perspective on what networking really means. Instead of chasing leads or following sales formulas, Wendy believes the best connections happen through everyday conversations and genuine curiosity.

Together, Zoe and Wendy discuss how to move beyond transactional networking and into relationship building that feels natural, sustainable, and fulfilling.

In this episode:

• Why networking doesn’t need to feel forced or awkward
• How relationships you build today can shape your career years later
• The importance of boundaries when being generous with your time and expertise
• How to stay top of mind in your network through authentic updates
• Using platforms like LinkedIn and Substack for genuine connection
• Why every conversation—big or small—can lead to opportunity

Connect with Wendy:

Website: https://heilbutllp.com

LinkedIn: https://www.linkedin.com/in/wendy-heilbut-1356022b/

Connect with Zoe:

LinkedIn: https://www.linkedin.com/in/zoe-weisberg-coady-57aab37/

Big announcement: I’m launching the Not Perfect Podcast Network — a curated network built for founders, thought leaders, and professionals who are ready to start their own podcasts without the stress or guesswork.

Yep, on my birthday, I’m officially turning Not Perfect Networking into something even bigger.

Over the past year, I’ve interviewed incredible CEOs, creatives, and entrepreneurs who’ve shared how real, unpolished networking opened doors and shaped their success. One thing they all have in common? They built powerful communities by showing up imperfectly and consistently.

That’s what inspired me to launch this network — because podcasting is the new personal branding essential. In 2025, your podcast matters as much as your website or LinkedIn profile. It’s your owned platform — your voice, your authority, your story.

And I want to make it simple for you to start.

The Not Perfect Podcast Network brings together the best editors, producers, and marketers so you can finally launch the podcast you’ve been dreaming about — with clarity, confidence, and momentum.

Because here’s the truth: you’ll never feel “ready.” So start anyway. Start messy. Start small. Start now.

In this episode, I share:

• The vision behind the Not Perfect Podcast Network
• Why every entrepreneur and thought leader needs a podcast
• How networking and storytelling fuel personal brand growth
• My biggest lessons from a year of Not Perfect Networking
• My birthday message for anyone waiting for permission to start