We welcome Ruben Rojas, a Los Angeles–based artist, muralist, and the visionary founder of the Live Through Love movement. From transforming public spaces with large-scale installations to building a multi-seven-figure creative business, Ruben has bridged the gap between fine art and global commercial platforms like BMW and the NFL.

In this powerful conversation, Seb and Ruben dive deep into the radical transformation of a man who walked away from a career in finance to impact a billion people through creativity. They explore the collapse of the "American Dream" during the 2008 financial crisis, the toxicity of the "starving artist" narrative, and how to maintain mental resilience when your self-worth is no longer tied to material success. This episode is a masterclass on viewing creativity as a discipline and choosing love as a leadership tool in an increasingly divisive world.

Topics Discussed:

• The Finance Exit
• The 2008 Subprime Meltdown
• Redefining the American Dream
• Killing the "Starving Artist" Myth
• Abundance vs. Scarcity
• Scaling Creativity
• Global Brand Collaborations
• Healing through Art
• The Mission for Impact
• Love as a Discipline
• The Trapped Artist

Connect with Ruben on Instagram or rubenrojas.com

Connect with Live Through Love on Instagram

Connect with Sebastian on Instagram

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