The Niching Advice That’s Hurting Creatives | Ep 05
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Should every creative pick a niche — or has that advice done more harm than good?
In this episode, Steph and Ben put their decade-plus experience helping creatives build and grow their practices on the record. They break down the important differences between specializing, niching, and positioning — and explain why treating them as interchangeable can lead to what they call the “niching nightmare.”
They also share their own experiences falling into profitable niches, why they eventually chose to leave them, and how niching can pull creatives away from the craft they originally loved.
Maker Division is coursework, coaching, and community for creatives building a business around their craft. Big fall ahead, including our retreat in Vegas on scaling your studio beyond clients. Everything gets announced to the newsletter first: https://www.makerdivision.com