Former FanDuel CMO and longtime brand leader Andrew Sneyd traces a path from Kraft and Budweiser to real-time personalization, billion-email campaigns, and AI voices for celebrity talent. His experience inside regulated categories and high-growth digital brands gives a rare look at how creative work, legal risk, and machine learning now live in the same room.

Press play to dive into where marketing is really heading and why it matters for anyone who cares about media, law, or technology, including:

• How AI and big data quietly rewired marketing at FanDuel and Priceline
• The real mechanics of personalization at scale in sports betting
• Using sound, color, and characters to win “branded breakthrough” in crowded markets
• The legal puzzle of state-regulated sportsbooks and federal prediction markets
• Why connected TV and streaming ads are becoming ultra-personalized
• How prediction markets can drift into dark ethical territory
• Career lessons from building global brands starting in the Canadian market

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Episode Highlights:

01:19 The Evolution of Marketing and AI Integration

05:41 Leveraging AI for Marketing Efficiency

10:12 The Future of AI and Marketing

11:57 The Impact of AI on Consumer Behavior

14:46 Branded Breakthrough and Mnemonic Devices

21:05 Personalizing Consumer Engagement

25:37 Balancing the Constant Tension

27:31 The Speed of Regulation

33:11 Set Up the Controls Over Your Data

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