The New GM: Leading College Sports Through NIL
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The New GM: Leading College Sports Through NIL
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College athletics has changed forever—and the role of the general manager is changing with it. In this episode of The PlayBook, Ian Book sits down with Notre Dame Football GM Mike Martin and Men's & Women's Basketball GM Pat Garrity to discuss how NIL, the transfer portal, and athlete compensation are reshaping recruiting, roster building, and player development. They explain how Rally helps create meaningful opportunities for student-athletes while preserving Notre Dame's commitment to academics, leadership, and long-term success. From salary-cap strategy and recruiting battles to financial literacy and preparing athletes for life after sports, this is an inside look at the future of college athletics.
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