In this episode of The New F*Word, host Colin Hewitt is joined by Peter Turner, CEO of ConnexionCFO, to share his unique approach to fractional CFO services, why traditional CFO models are being disrupted, and how his innovative equity-sharing model attracts world-class CFOs.

What You’ll Learn:

* How world-class CFOs differentiate themselves through storytelling and strategic repositioning

* Why the best fractional CFOs focus on business opportunities rather than just solving current problems

* The game-changing equity-sharing model that enables CFO collaboration and long-term engagement

* How to structure a high-performing finance function beyond just the CFO role

* Why market opportunity, product strategy, and go-to-market approach are crucial focus areas for modern CFOs

* The transformative impact of having the right CFO

* How to effectively work with ADHD founders through structured financial leadership

Peter Turner is the CEO of ConnexionCFO, a pioneering fractional CFO firm that’s revolutionizing how high-caliber financial leadership is delivered to scaling businesses. With 17 years of industry experience and a background as a qualified accountant and CFO, Peter has facilitated the placement of CFOs in over 700 scaling businesses. He’s known for developing an innovative equity-sharing model that allows top-tier CFOs to collaborate and share in their clients’ success. Having founded and successfully sold his own technology company to Experian in 2021, Peter brings unique insights into the evolving role of fractional CFOs, particularly in helping ambitious founders achieve significant growth and successful exits.

In this Greatest Hits episode of The New F*Word Podcast, I revisit my conversation with Elliott Gaspar, Founder of Ox Consult and a hands-on advocate for redefining what it means to be a Fractional CFO.

Elliott shares how his journey, from scaling startups to raising $600M in funding, shaped his perspective on finance as a true value driver rather than just a cost center. We dive into the different types of fractional CFOs emerging in the market, why the industry is still in its early days, and how he’s pioneering a model rooted in problem-solving, practical systems, and trusted founder relationships.

From navigating the “edge of chaos” in high-growth startups to leveraging AI for smarter bookkeeping, Elliott gives a candid look at the challenges and opportunities shaping this fast-growing field.

🔑 You’ll discover:

* The three types of Fractional CFOs and why the hands-on builder stands apart

* Why finance should be seen as a value driver, not a cost center

* Common mistakes founders make when approaching startup finance

* How AI is transforming bookkeeping and decision-making

* The power of community and collaboration in scaling a fractional practice

* Elliott’s personal journey from dyslexia to redefining success in both finance and family life

Elliott’s story shines a light on the future of fractional finance: flexible, tech-enabled, and deeply human.

In this episode of The New F*Word, host Colin Hewitt is joined by Madeline Reeves, Founder and CEO of Fearless Foundry, for a wide-ranging conversation about building resilient businesses, the messy reality of advisory services, and why the finance industry needs fewer shiny tools and more strategy.

What You’ll Learn:

* How to navigate the AI hype cycle while maintaining focus on genuine business value

* Why the traditional General Ledger model is becoming obsolete and what's replacing it

* The critical difference between operational finance leadership and true CFO strategic guidance

* How to build a successful fractional CFO practice while choosing between boutique and scaled models

* Why community building and peer support are essential for modern accounting firm growth

Madeline Reeves is the Founder and CEO of Fearless Foundry, an 8-year-old strategic consultancy specializing in go-to-market strategy and business development. With vast experience as a global business development leader for leading tech companies, she helps organizations from solo founders to billion-dollar enterprises optimize their market presence and growth strategies. Additionally, Madeline is the Founder of We Talk Money, the first-ever online network designed to connect underrepresented leaders in finance to industry opportunities and each other.