The New Era of SEO: Optimizing for AI Agents Instead of Humans
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The New Era of SEO: Optimizing for AI Agents Instead of Humans
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概要
In this video I interview Bernard Huang, who is the co-founder of Clearscope and an AI search expert. Bernard reveals how AI agents search differently than humans, why traditional SEO metrics are becoming obsolete, the truth about GEO/AEO, and what actually moves the needle for brands trying to get cited in ChatGPT and Gemini results.
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🔗 Video References:
Clearscope YouTube Channel
Clearscope Website
Bernard Huang on LinkedIn
Aherfs AI Misinformation Experiment
SimilarWeb Gen AI Traffic Data
⏰ Time Stamps:
00:00 Intro to Bernard Huang
03:11 Understanding AEO and GEO
05:51 Best Practices for AEO and GEO
08:51 Content Strategy in the Age of AI Agents
11:55 The Impact of AI on Misinformation and Trust Signals
14:56 The Future of Search: Google vs. AI Chatbots
18:07 The Role of Brands in the AI Revolution
20:53 Predictions for the Future of Search and Content Strategy
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