In this episode of the Dreaded Archer Podcast, Trey sits down with Jay Campbell, the founder of Equalized Outdoors, to talk about the future of bowhunting, outdoor culture, and authentic content creation. Jay breaks down the mission behind Equalized Outdoors a brand dedicated to representation, diversity, and leveling the playing field for hunters, anglers, and outdoor adventurers.

Trey and Jay dive deep into the 2026 bow launches, discussing the newest flagship bows, emerging archery technology, hunting gear trends, and how these updates may change the bowhunting landscape. They also talk about the current hunting season, whitetail behavior, bowhunter strategies, and whether heavy hunting pressure can influence the rut or deer movement patterns.

The conversation shifts into the rapid growth of outdoor influencers and what it really means to build a platform in today’s digital world. Jay shares powerful insight on how young creators can avoid “digital indentured servitude,” stay authentic online, and grow without sacrificing integrity.

Trey and Jay also debate how the 2026 ATA Show could impact future bow launch dates, manufacturer strategies, and the entire archery industry. The episode wraps with an update on Equalized Outdoors, upcoming apparel drops, and how the brand is shaping outdoor culture.

If you’re into bowhunting, archery gear, outdoor lifestyle content, or the intersection of culture and the outdoors, this episode is packed with insight, inspiration, and real conversation.