The New Disruptors on the Block: Padel and The Hexagon Cup
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The New Disruptors on the Block: Padel and The Hexagon Cup
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概要
On today’s episode we dive into the world of Padel, one of the fastest-growing sports, fueled by celebrity-backed investments from icons like Rafa Nadal and Eva Longoria. In this episode, we unravel the exciting trajectory of Padel with insights from Tim Godfrey, Strategic Advisor at The Hexagon Cup.
Tim shares a unique perspective on the future of Padel, delving into the inherent challenges that disruptive sports encounter in contrast to traditional ones, along with the huge opportunity for them to both leapfrog and compliment those sports. Discover how The Hexagon Cup strategically aims to expand its audience base, specifically targeting Gen Z, while innovating to transform Padel into an engaging, commercialised and widely embraced sport.
Drawing from his rich experience across Formula E, SailGP, and the Professional Triathletes Organisation (PTO), Tim deciphers the intricacies of media rights and sponsorship within disruptor sports, breaking down the key returns that sponsors seek and the pivotal role data plays in shaping the success of these ventures, along with a strong focus on a DTC model as it matures.
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