Send us Fan Mail

If you've tried building a remote team and lost weeks to time zone gaps, miscommunication, and the slow grind of async feedback, this episode is your pivot point.

I sat down with Brian Samson, founder of Plugg Technologies, a leading nearshore firm connecting Latin American talent with US companies. Brian has spent over 10 years in the nearshoring space, lived as an expat in Argentina, and grown three separate companies from zero to $4M ARR each. He's made 500+ placements and earned the pattern recognition most agency owners don't have yet.

We unpacked why nearshore talent from Latin America is one of the most underused advantages in the agency world: US time zone alignment, cultural fluency, and a scrappy resilience that's almost impossible to hire for domestically. Brian also shared the costly founder mistake he made (so you don't have to): trying to buy sales instead of learning to sell. If your agency's growth is stalling, the answer might not be a better system; it might be better people. And they might be closer than you think.

Books / Podcasts Mentioned

• Whale Done by Ken Blanchard
• My First Million podcast

Connect with Brian and learn more about nearshore talent solutions at plugg.tech. Fill out the contact form and Brian or a member of his team will personally reach out for a conversation tailored to your business.

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

• Free 30-Minute Discovery Call:
  Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.
  
  
• Special Offer:
  Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference.
  
  

Connect with Dr. William Attaway:

• Website
• LinkedIn
• Facebook
• Instagram
• TikTok
• YouTube