『The Narrative Advantage』のカバーアート

The Narrative Advantage

The Narrative Advantage

著者： Erin Trafford
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 The Narrative Advantage Podcast is where ambitious entrepreneurs and leaders learn how to unlock the real power of their story — so they can sell with resonance, lead with confidence, and build businesses that align with their purpose.

Hosted by Erin Trafford — trusted communications strategist, media veteran, CEO of Story Studio Network and creator of The Narrative Advantage Method — each episode blends sharp storytelling strategy with embodied practices that help you feel safe, confident, and magnetic in your message.

More than tactics, this is about building the clarity and narrative advantage that sustains your business—and your energy—for the long run.Erin Trafford Incorporated マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
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  • Stop Pulling Last Year Forward

    Stop Pulling Last Year Forward
    2026/01/08
    You sit down at your desk on the first real work day of January. Coffee's hot. Notebook's fresh. You've got that "let's go" energy. And then… nothing. You stare at the screen for 20 minutes. Or you find reasons to sweep the floors instead of opening your laptop. Or you hyper-fixate on a task that doesn't actually matter.

    Welcome to Circle Back Season.

    January has this unspoken energy where we're expected to pick up where we left off—same processes, same offers, same team rhythms—but with new results. It's old energy trying to play in a new space. And it doesn't work. In this episode, I'm breaking down why "circling back" feels so draining and what to do instead.

    Spoiler: it's not about doing more of what didn't work last year. It's about reviewing what actually broke down in your communications, sales, operations, or client experience—and drawing a line in the sand. In this episode:
    • Why your nervous system reacts to January (freeze, flight, or hyper-focus)
    • The hidden communication breakdowns that persist if you don't stop them now
    • How to shed instead of set goals
    • Real examples of how my clients (and I) are rebuilding instead of restarting
    I have two comms client spots open in January. If you're listening to this thinking, "I wonder what Erin would say about my process," DM me on LinkedIn or email team@erintrafford.com. Let's do it.

    Your Next Steps:
    • Book your Communications Clarity to Conversion Diagnostic www.erintrafford.com/comms-diagnostic
    • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
    • Connect on Instagram: https://www.instagram.com/its.erintrafford
    • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
    • Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA
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    20 分
  • The invisible inflection point capping your growth

    The invisible inflection point capping your growth
    2026/01/01
    So here's a question I need you to sit with: When was the last time you tried to take a week off—actually off—and came back to find something in your business that made you cringe?

    Maybe it was a social media post that didn't sound like you. Maybe it was how a team member described what you do on a client call. Maybe it was realizing that every important conversation still requires you in the room because nobody else can quite articulate your value proposition.

    If you're nodding along, welcome.

    You're stuck in what I call the Founder Dependency Trap.

    And it's not your fault. When you're small, being the voice of the business works. You should be in every conversation. But there's this invisible inflection point where what got you here becomes what stops you from getting there.

    Most founders don't see it coming because they're too busy translating.

    In this episode, I break down exactly how to diagnose whether you're stuck in founder dependency, why letting go feels impossible (even when you know you should), and what organizational coherence actually looks like when you build it right.



    This is especially critical as we head into 2026 because I saw this pattern intensify throughout 2025—founders who built real momentum suddenly realizing they've become the bottleneck in their own revenue engine.



    In this episode, you'll learn:



    • The three gut-check scenarios that reveal founder dependency (the vacation test, the client call cringe, and the bottleneck you've baked in)
    • Why you're spending more time correcting your team's work than it would take to do it yourself
    • The difference between being a micromanager and being a translator (and why the latter is more insidious)
    • What organizational coherence actually means—not consultant-speak, real infrastructure
    • The three psychological blocks keeping you trapped: perfectionism, trust gaps, and identity crisis
    • How to build narrative infrastructure that's simple enough for everyone to own
    • The self-diagnostic questions to run with your team this week

      Specific mentions in this episode:
    Erin's Conversion Shift blog series: https://erintrafford.com/blog
    Clarity to Conversion Diagnostic : https://erintrafford.com

    Subscribe to The Narrative Advantage wherever you listen to podcasts




    Your Next Steps:
    • Book your Communications Clarity to Conversion Diagnostic www.erintrafford.com/comms-diagnostic
    • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
    • Connect on Instagram: https://www.instagram.com/its.erintrafford
    • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
    • Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA
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    30 分
  • Why Your 2026 Launch Strategy Should Start Now

    Why Your 2026 Launch Strategy Should Start Now
    2025/12/11
    This is the last episode of 2025, and we're going out with something practical: how to actually integrate communications into your strategic planning for 2026—not as a bolt-on, but as something built-in from the start. If you've ever scrambled two weeks before a launch wondering why nothing is landing, or if your marketing team feels constantly behind and under pressure, this episode is for you. We're breaking down:
    • Why treating communications as downstream creates misalignment, wasted energy, and trust erosion
    • The hidden costs of leaving marketing out of strategic decisions
    • How to plan your 2026 launch periods with a communications flywheel (not a funnel)
    • The simple shift that makes launches feel like invitations instead of surprises
    • What it looks like when your marketing is integrated into planning from the beginning
    This episode pairs with the Conversion Shift blog series (all five parts are live at erinTrafford.com)—I recommend reading Articles 4 and 5 before you start planning for next year.

    Your Next Steps:
    • Book your Communications Clarity to Conversion Diagnostic www.erintrafford.com/comms-diagnostic
    • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
    • Connect on Instagram: https://www.instagram.com/its.erintrafford
    • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
    • Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA
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    23 分
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