『The Narrative Advantage』のカバーアート

The Narrative Advantage

The Narrative Advantage

著者: Erin Trafford
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The Narrative Advantage Podcast is where ambitious entrepreneurs and leaders learn how to unlock the real power of their story — so they can sell with resonance, lead with confidence, and build businesses that align with their purpose.

Hosted by Erin Trafford — trusted communications strategist, media veteran, CEO of Story Studio Network and creator of The Narrative Advantage Method — each episode blends sharp storytelling strategy with embodied practices that help you feel safe, confident, and magnetic in your message.

More than tactics, this is about building the clarity and narrative advantage that sustains your business—and your energy—for the long run.Erin Trafford Incorporated
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • Why YouTube Is Actually a Coast FIRE Strategy + My First 30 Days (The Real Numbers)
    2025/10/30
    Most people think going all-in on YouTube is about becoming an influencer. It's not. This is a Coast FIRE strategy disguised as a content play. In this episode, I break down why YouTube isn't just a content platform—it's a financial one. I'm documenting my journey from negative $3,200 (gear investment) to $2,000/month in semi-passive income that I can route directly to our mortgage, shaving five years off our Coast FIRE timeline. In this episode:
    • Why every Coast FIRE resource assumes you have a salary (and what founders need to do differently)
    • The math behind using YouTube to accelerate mortgage payoff
    • Why YouTube is the only platform where content actually compounds
    • The real numbers from my first 30 days: what I spent, what I filmed, what worked, what flopped
    • The five skills you're learning simultaneously (and why that's what makes it hard)
    • How I'm treating this like a business experiment, not a creative outlet
    The raw truth: I'm at 99 subscribers. My thumbnails are embarrassingly bad. But I'm tracking every metric and sharing the journey—because no one else is showing this path for founders in their 40s building toward Coast FIRE without a traditional salary.

    Your Next Steps:
    • Work with Me: https://www.erintrafford.com/link-in-bio
    • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
    • Connect on Instagram: https://www.instagram.com/its.erintrafford
    • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
    • Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA
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    32 分
  • Falling Forward and Catching Yourself - Transmission Series Day 26
    2025/10/26
    This episode is about what happens when you achieve the goal you set out to accomplish and suddenly realize you're ready for what's next. Erin breaks down the three phases of the Transmission series using a running metaphor that will make you see content creation (and life) completely differently. She shares why she's pivoting to weekly deep dives on the podcast, going all-in on YouTube, and what it means to lead by showing people it's okay to do hard things—as long as you do them with a different mentality. If you've ever wondered when to end something good to make space for something better, this is your answer.

    Your Next Steps:
    • Work with Me: https://www.erintrafford.com/link-in-bio
    • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
    • Connect on Instagram: https://www.instagram.com/its.erintrafford
    • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
    • Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA
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    25 分
  • What Happens When You Admit You Don't Know - Transmission Series Day 25
    2025/10/25
    It's the final Saturday of the Transmission series, and Erin comes to the mic with absolutely no plan—just a week full of processing, trepidation, and a growing realization that she's standing at a crossroads. This episode is about what happens when you're 43, running a business, raising kids, and you realize you need to go back to having a beginner's mind. Erin shares her decision to go all-in on YouTube (despite the fear of falling on her face), what's changing about the podcast and her content strategy, and why the version of her who started a website at 30 knew something she's having to relearn now. If you've ever felt like you're too late to start something new, or like you need permission to not have it all figured out, this one's for you. IN THIS EPISODE, ERIN TALKS ABOUT: The Crossroads Moment
    • Why her coach called her out: "You're at a crossroads, and this series has heightened your awareness of it"
    • The realization that she's been slowing down for a full year, not just recent months
    • How her energy, tolerance, and capacity have shifted from age 30 to 43
    Embracing Beginner's Mind
    • The decision to learn YouTube from scratch, knowing she'll likely have zero results for 6 months
    • What she learned from her 30-year-old self who started a website with no attachment to outcomes
    • The power of asking "let me see if I can do this" instead of "what will I get from this?"
    The YouTube Experiment
    • Why she's moving her Instagram Stories brilliance to YouTube (so it doesn't disappear in 24 hours)
    • The modest setup: $250 for a wireless mic and phone gimbal, filming in the car and on dog walks
    • Her specific goal: track how long it takes to grow YouTube to $2,000/month to accelerate mortgage payoff
    The Millennial Money Reality
    • How millennials got hit by the 2008 financial crisis entering the job market
    • Why so many are only now waking up to better financial strategies (unless you came from money or were extremely disciplined)
    • The conscious decisions she and her family made in the last 5 years that changed everything
    What's Next: The Slow Freedom Project
    • The podcast will shift to 1-2x/week, longer episodes focused on business and communications strategy
    • YouTube will be the home for Coast FIRE conversations, vlog-style processing, and real-time documentation
    • How she's restructuring content to be sustainable, not a rat race


    Your Next Steps:
    • Work with Me: https://www.erintrafford.com/link-in-bio
    • Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
    • Connect on Instagram: https://www.instagram.com/its.erintrafford
    • Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
    • Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA
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    18 分
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