On today’s episode Jake has sales and intake conversion guru Tony Le of the Law Firm Mentor on the podcast to discuss why most law firms ignore potential client conversion rates, where he has seen the biggest gains in intake with the firms he has coached, tools that are available for increasing sales, the biggest mistakes intake specialists and attorneys make during a consult that decrease conversion rates, and the #1 questions a law firm owner should ask related to improving their conversion rate. Tony is an absolute sales machine and has worked with criminal defense owners to produce significant revenue gains and a better quality of life. If you are looking to be able to help more of the potential clients that call your office this episode is a must listen!

Upcoming Webinar:

If you enjoy today’s episode, Tony will be leading a webinar on Sept. 5 at noon entitled: 3 Game-Changing Shifts to Maximize Criminal Defense Conversions

Your phone is ringing, and your website forms are filling up — but if you’re not converting those leads into consultations, you’re leaving money and market share on the table. In this high-energy, one-hour webinar, we’ll dive into three essential conversion strategies every criminal defense firm must master: lightning-fast response times, consult-worthy lead qualification, and trust-building follow-up that closes the deal. You’ll discover how to remove the friction in your sales funnel, optimize intake for speed and persuasion, and position your firm as the only choice in a crowded market. This isn’t theory — these are field-tested fixes that win business in the toughest practice area.

Sign up at: https://share.hsforms.com/1rvgcFUF-R-S9X5mxbrTknA549gk

On today’s episode Jake has rising legal star Benjamin Waldman of King Law on the podcast to discuss building client trust, utilizing the catchall mitigating factor in DWI sentencing, building a personal brand within a law firm, and working through imposter syndrome. Benjamin’s passion for criminal defense work is built around the intimacy of the attorney client relationship. If you are a lawyer who loves criminal defense work this episode is a must listen!

This week Jake continues his 5-part Dojo (“the place of the way”) series by reflecting on the places where legal education occurs and how to become a better student of the law within those spaces. If you want to be an expert in a field, according to Malcolm Gladwell, you need to put in 10,000 hours of practice. Jake discusses how to utilize the spaces of learning whether that’s your car, the attorney lounge at the courthouse, your reading chair, a virtual presentation, or a live CLE. Get ready to enter the classroom with Jake on today’s episode!