エピソード

  • Outsourcing vs In-house Multilingual Content Production

    Outsourcing vs In-house Multilingual Content Production
    2023/09/14
    There are multiple ways to implement your multilingual content strategy and, in this episode, we’re going to explore the pros and cons of outsourcing vs. keeping in-house international content production.
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    30 分
  • The best approach to SEO Localization - Part 1

    The best approach to SEO Localization - Part 1
    2023/09/19
    In Part 1 of this podcast, Alfonso Gonzalez discusses the importance of SEO localization. He emphasizes that SEO localization goes beyond simple translation and involves optimizing translated content to rank higher in search engine results pages. Listen to find out why.
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    21 分
  • The best approach for SEO Localization - Part 2

    The best approach for SEO Localization - Part 2
    2023/09/19
    Discover the power of SEO Localization with Alfonso Gonzalez in Part 2 of this podcast! Gain insights on cultural understanding, image selection, keyword targeting, and more. Learn how market maturity affects SEO localization and the significance of setting specific content goals.
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    23 分
  • Multilingual Content Strategy and International SEO - Part 1

    Multilingual Content Strategy and International SEO - Part 1
    2023/11/03
    In Part 1 of this podcast, Bea Redondo discusses how to create a strategy for entering new markets, emphasizing keyword research, cluster strategies, competitor analysis, local partnerships and more. Listen to it now.
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    28 分
  • Multilingual Content Strategy and International SEO - Part 2

    Multilingual Content Strategy and International SEO - Part 2
    2023/11/17
    Unlock Multilingual Content Success in Part 2 of this interview with Bea Redondo! Balancing content goals, localization, link building and how to build a winning strategy. Listen to it here.
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    34 分
  • Understanding the Role of Localization in Global Expansion

    Understanding the Role of Localization in Global Expansion
    2023/12/05
    Discover the power of global reach! Join us as we discuss localization, market entry, and more in Part 1 of this interview with Miguel Sepulveda, Globalization Director at King, creators of Candy Crush. Listen to it here.
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    25 分
  • Maximizing the Impact of Localization: Effective Measures Explained

    Maximizing the Impact of Localization: Effective Measures Explained
    2023/12/18
    Dive into the complexities of localizing content with Miguel, Sepulveda, Globalization Director at King. Explore the challenges, ROI metrics, and budget optimization strategies in Part 2 of this insightful Podcast episode. Tune in now for expert insights!
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    20 分
  • Navigating the World of UX Localization

    Navigating the World of UX Localization
    2024/01/08
    In this episode, we discuss the importance of UX localization with guest expert Stefania Russo, Head of UX Content at Glovo. We explore topics such as language nuances, collaboration among teams, user research, and the role of UX writers. Tune in to gain valuable insights.
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    20 分