Ever wonder why 75% of major organizational transformations fail? Dr. David White, cognitive anthropologist and transformation expert, reveals the hidden dynamics blocking your company's change efforts.

Most leaders approach transformation by focusing on people: hiring new talent, reorganizing departments, or implementing top-down mandates. Yet the real barriers to change lie in what Dr. White calls "dominant logics" - the deeply embedded ways of thinking that have driven your organization's past success but now actively block its evolution.

These dominant logics aren't abstractions - they manifest in concrete business practices. Your budgeting processes, strategic planning methods, meeting structures, and decision-making frameworks all quietly reinforce the status quo, making transformation nearly impossible without systemic intervention.

Through fascinating examples, Dr. White explains how risk-averse cultures might excel in quality control while suffocating innovation, or how customer-centric organizations can become trapped in patterns that prevent necessary pivots. The paradox? The very dominant logics that created your success now prevent you from adapting to changing market conditions.

Transformation requires more than surface-level changes. Dr. White outlines how organizations must map their entire system of practices, identify where dominant logics are helpful versus harmful, and develop leadership teams capable of implementing sustainable change. This isn't a quick fix - it demands patience, objectivity, and the willingness to examine practices leaders themselves may have created and championed.

Whether you're navigating digital transformation, implementing AI, scaling rapidly, or managing a merger, this episode provides crucial insights into why your smart, experienced team keeps hitting invisible barriers. Discover how to diagnose your organization's cultural DNA and craft transformation strategies that actually stick.

Visit https://www.culture-logics.com/ to connect with Dr. White, or explore his book "Disrupting Corporate Culture" for deeper insights into breaking through organizational barriers to change.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Communication failures are silently sabotaging multifamily operations. Between overflowing inboxes, missed text messages, and information scattered across multiple platforms, your teams are spending countless hours searching for information while important details fall through the cracks.

In this eye-opening discussion, Jim Rostel, COO at Anchor Northwest Property Group, shares a harrowing story about facing a lawsuit eight months after a property disaster, only to discover critical communications were inaccessible after an employee left the company. This real-world example highlights how our industry's fragmented communication approaches create serious business liabilities that extend far beyond day-to-day frustrations.

Jason Griffith, Co-Founder and Co-CEO of Synco, explains why property management needs specialized communication tools rather than generic platforms built for every industry. "Most people are using the same software for communications that the local dog kennel, barbershop, and Department of Defense use," he notes. "It has nothing to do with property management, which is why the current way of doing business causes so much pain."

The conversation reveals how centralizing communications creates transparency from "boardroom to boiler room," allowing executives to monitor critical situations in real-time without micromanaging. We explore how features like instant translation help diverse maintenance teams communicate effectively, and how integrating communications from other alert systems eliminates inbox overload.

Most compelling is Jim's insight on implementation: the executives initially most resistant to change became the platform's biggest champions once they experienced the benefits. "This is one of those questions like as an executive, once you make the move to a new way, why would you go back?" he asks.

Whether you're considering centralization initiatives or simply tired of information falling through the cracks, this discussion provides a practical framework for rethinking your communication strategy. How much more could your team accomplish if they weren't constantly searching for information across multiple platforms?

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

The toughest challenge in business today isn't technology adoption or market volatility - it's navigating meaningful organizational change. Dr. David White, cognitive anthropologist and transformation expert, joins us to reveal why roughly 70% of change initiatives fail despite good intentions and substantial resources.

Drawing from his 30+ years working with organizations like Microsoft, IBM, and many others, Dr. White shares the groundbreaking insights that led him to pursue a doctorate in cognitive anthropology after witnessing repeated transformation failures. His research uncovered a critical blindspot: businesses fundamentally misunderstand what culture is and how it operates. While most leaders focus on values, behaviors, and mindsets, Dr. White demonstrates that culture actually lives in the tacit, taken-for-granted knowledge that manifests through business practices.

The fascinating paradox Dr. White illuminates is that an organization's greatest strengths often become its most formidable barriers to change. The "dominant logics" that created success—whether prioritizing certainty in manufacturing or rapid iteration in software development—frequently become over-applied across domains where they no longer serve the company's evolution. These logics remain largely invisible until you attempt to change them, at which point resistance emerges from seemingly rational business practices.

Through vivid examples and practical frameworks, Dr. White shows how to diagnose these underlying cultural patterns by asking powerful questions like "How do you define success?" or "What makes someone a rock star in your organization?" and listening for revealing patterns. Rather than treating transformation as a mere project or technology implementation, he guides leaders to recognize when fundamental questions about purpose and identity - "What business are we in?" - need addressing.

Looking to drive meaningful change in your organization? This conversation offers crucial insights that go beyond simplistic change management models to help you understand the invisible forces shaping your company's future. Subscribe now for our upcoming series exploring how to identify barriers to change, craft effective strategies, overcome common pitfalls, and sustain transformative change that sticks.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/