2024 brought a lot of lessons, wins and losses for business owners and marketers...

So, in this weeks episode we take a look at the biggest marketing lessons we learned in this year, and how we plan to use them in 2025 to take things to the next level...

And of course we want to share them with you so you can do the same!

In this episode we discuss:

-Why you need to start getting better with AI (Or lose in business)

-How 99% of the time the answer is simply to get better

-The reason you should humble yourself, and be adaptable to succeed

-What's more at bats split testing can teach you about higher conversions and sales

-Why more direct response companies are adopting THIS ecom funnel structure

-The #1 way to rapidly improve your marketing skills and become undeniable

-How to make more money from "old tired ideas"

-The reason marketing legends lost more than they won

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Different actions create different results which is why we decided to lay out step by step what actions to take to make 2025 your best year marketing and revenue wise.

We designed this episode to be tactical so you can take what we talk about and implement it in your business to scale and get a bigger ROI from your marketing.

In this episode we discuss:

-Why starting with the end in mind is priority #1

-How to reverse engineer the team you need to scale your marketing

-The reason some companies don't have to live and die by acquisition

-What precentage of your revenue should come from email marketing

-Why building out a customer journey matters more now than ever

-The #1 trait you need to adopt in 2025 (It's not discipline)

-How to create SOPs save you time, energy and money

-The difference between branded and DR marketing

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

The landscape of copywriting and marketing has changed a lot in the last few years, and one of those changes was the rise of marketing agencies.

A lot of freelance copywriters were sold the agency model as a business opportunity where they could sell services and get someone else to fulfill for them...

And it's why so many marketing agencies flooded the market with low quality services they overcharged and underlivered on.

But the market has corrected itself...

So this week we chat about why a lot of marketing agencies will become obsolete in 2025.

In this episode we also discuss:

-Why talent is hard to find and retain in marketing agencies

-How to spot a bad agency

-The reason agencies are really just recruiters and talent placement for clients

-Why marketers aren't a magic bullet for companies

-What brining your marketing "in house" does for a companies growth

-The reason most agencies have a 60-90 day lifecycle

-How a lack of communication between agencies and companies kills their relationship

-The path forward for companies that want to grow without agencies

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/