You can’t win this game if you’re hiding behind your keyboard.

Hey there, Rainmakers!

For years I believed that being “the best loan officer” meant doing everything myself — answering every email instantly, solving every problem personally, and outworking everyone in sight. But even with all that hustle, my income hit a ceiling. I was exhausted, reactive, and starting at zero every single month.

Everything changed when I stopped trying to be the technician… and started becoming the Rainmaker. The moment I committed to teaching classes, hosting events, and putting a real marketing calendar in Sharpie — not in feelings — my world shifted. Visibility became credibility. Credibility became profitability. And I finally broke out of the hamster wheel.

In this episode, I walk you through exactly how to expand your audience, use the law of promotion, and fill rooms with people who want to do business with you. If you’ve been stuck behind your desk wondering why your results aren’t matching your effort — this is your wake-up call.

Key Insights

• Visibility without credibility doesn’t convert.
• One-to-many is the strategy that frees you from the roller coaster.
• The law of promotion is simple: raise the perceived value higher than the objection.
• Humans show up for people, not flyers — call them, invite them, ask for the RSVP.
• Teaching classes gives you an hour of someone’s undivided attention — social media gives you seconds.
• Your fear of rejection is costing you referrals, relationships, and revenue.
• Hosting events forces you into leadership — and that’s where the real growth is.

Are you ready to make it rain? Let’s do this!

Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of?

Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.

Enrollment is open, but not for long.

Don’t miss your chance!

Grab your spot at shaylagifford.com/catalyst.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

What if the hardest moments of your childhood became the fire that fuels your greatness?

Hey there, Rainmakers!

Today, you’re going to meet a man whose story grabbed my heart from the moment he started speaking. I’m talking with William J. Gomez, a rising star out of Tulsa, a father of two little ones, and a loan officer on pace for 130 units and $30M. But the numbers aren’t what make him extraordinary. It’s his story. It’s his spirit. It’s the unshakable, grounded positivity that comes from a childhood marked by poverty, sacrifice, and separation — and a mother who gave everything so he could have a chance at more.

In this episode, William walks us through the moment he realized his family couldn’t afford a single slice of pizza… the day his mother left for the United States to build a better life… and the three and a half years he spent without her. He shares how that pain shaped his work ethic, why selling came naturally inside a bank at age 20, and the exact moment he realized that time — not money — is the one thing you can never get back.

We go deep into what made him MVP at GrowthCon, why he commits fully to coaching, how he uses discipline to build consistency, and why leadership is the next unlock for his growth. And yes, we talk about the cold plunges and the 683-day streak that’s shaping his identity.

This is a conversation about heart, grit, and the power of knowing your why.

Key Insights

• Pain becomes purpose when you choose meaning instead of bitterness.
• Discipline shows up when results don’t — and that’s where transformation begins.
• Consistency is the only path to becoming top of mind in your market.
• Leadership unlocks growth when hustle has reached its limit.
• Impact matters more than speed; presence creates loyalty.

Guest Links:

Website:

https://williamjgomez.com

William on LinkedIn:

https://www.linkedin.com/in/william-gomez-152b80112/

William on Instagram:

https://www.instagram.com/willgomez23/

Are you ready to make it rain? Let’s do this!

Are you ready to finally break through your limits, execute with confidence, and achieve the life you know you’re capable of?

Catalyst is the ultimate community-driven execution system designed to keep you focused, accountable, and moving forward.

Enrollment is open, but not for long.

Don’t miss your chance!

Grab your spot at shaylagifford.com/catalyst.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/

Winning at the highest level isn’t magic — it’s mechanics, discipline, and the courage to scale beyond your comfort zone.

Hey there, Rainmakers!

Today I’m sitting down with a good friend, a fierce competitor, and one of the most consistent producers in the entire mortgage industry — Oleg Tkach. He’s pacing $250M this year, but what’s even more impressive is how he’s doing it: 30 hours a week, a locked-in routine, and a team engineered for capacity, leverage, and simplicity.

In this conversation, Oleg breaks down the exact mindset and systems that took him from $150M to $250M — and why most loan officers stay stuck long after they have the talent to grow. We talk about the truth behind “being locked in,” the real way elite producers win with agents, and how programming—not relationships—is the key to dominating in tough markets.

If you've ever wanted to understand what separates a good LO from a generational one… this is the episode.

Key Insights

Being locked in starts with your emotional health, routine, and discipline.

Capacity determines your ceiling — not desire, not effort.

Agents don’t want friends; they want solutions to predictable problems.

Your income is capped by the size of your audience, not the depth of your relationships.

A tough market is the test that reveals whether your strategy is real or fluff.

Guest Links

NFM Lending:

https://nfmlending.com/loanoriginator/oleg-tkach/

Oleg on LinkedIn:

https://www.linkedin.com/in/oleg-tkach-1905b820/

Oleg on YouTube:

https://www.youtube.com/@olegtkachlending

Are you ready to make it rain? Let’s do this!

If you liked what you heard, leave me a five-star review and tell me what hit home for you!

PLUS—if you’re ready to stop drifting and start driving your results, join me on December 10th for Your Best Year Ever, a 90-minute live virtual event designed for loan officers who are done with good intentions and ready for real results.

This isn’t a pep talk—it’s a strategy session. We’ll uncover what’s holding you back, realign your mindset, and map out a plan that actually sticks.

Make 2026 the year everything clicks. Save your seat now at shaylagifford.com.

Connect with Shayla:

Shayla on Instagram:

https://www.instagram.com/shaygiff/

Shayla on LinkedIn:

https://www.linkedin.com/in/shayla-gifford-3019396/

Show Links:

Shayla's Website:

https://shaylagifford.com/

The Mortgage Rainmaker Podcast:

https://shaylagifford.com/podcast/

The Catalyst Coaching Community:

https://shaylagifford.com/catalyst/

Guild Mortgage:

https://www.guildmortgage.com/