What if most disappointment comes from unspoken expectations—and the cure is a simple agreement? In this episode, we explore how shifting from assumptions to aligned agreements can transform leadership, teams, and even families.

Hosted by Marc Bernstein, with guest co-host Scott Reuter of Product Command Data, this conversation features Gal Borenstein, founder and CEO of The Borenstein Group. Gal shares a remarkable journey—from flying with generals in the Israeli Defense Forces’ media unit to studying communications at Temple University and launching a niche marketing firm with just a few thousand dollars on a credit card. That bold bet on the future of technology became a top B2B branding and marketing agency helping complex tech companies communicate with clarity and confidence.

Along the way, Gal opens up about learning sales without formal training, building a competitive advantage as a small agency, and creating long-term client relationships that span decades.

Key takeaways:

• Why replacing expectations with clear agreements improves leadership and results
• The sales lesson that changed everything: “people buy from people”
• How niching into technology gave a small agency a powerful edge
• The early thinking behind today’s fractional CMO model
• How to translate complex technical products into compelling stories
• Why self-belief—and sufficient runway—are critical for founders

About Gal Borenstein:

Gal Borenstein is the CEO and Founder of The Borenstein Group, a top-ranked technology-focused B2B and B2G branding and marketing agency serving technology innovators, cyber and defense contractors, and professional services firms. With over 30 years of experience, Gal is a sought-after speaker and strategic advisor to C-level executives, known for his expertise in digital branding, marketing transformation, and building trust in the age of AI. He is the author of three business books: Activate! How to Power Up Your Brand, What Really Counts for CEOs, and Don’t Believe the Hype. His strategic brand insights help organizations grow with clarity, credibility, and competitive impact.

Connect:

Website borensteingroup.com
LinkedIn linkedin.com/in/galborensteinexecutiveprofile
Facebook facebook.com/borensteingroup/?_rdr
X x.com/BorensteinGroup

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