Today, we’re pulling back the curtain with Hudson Santana, a powerhouse developer and agent whose team closes $150 million a year in the heart of Boston. Hudson’s journey is anything but typical. Growing up in the Amazon in Brazil, he made his way to Boston, started out bartending, and—thanks to a push from his wife—jumped into real estate. What sets Hudson apart isn’t just his volume, but also his knack for seeing potential where others see only what’s in front of them.

In this episode, Hudson shares how he built his business by becoming a master of spotting hidden value in properties, diving deep into zoning, and leveraging local knowledge to unlock profit others overlook. We get tactical about how you can start thinking like a developer—no deep pockets required—and how becoming the local expert on what’s possible (not just what exists) changes the game for your business and your wealth.

Hudson breaks down the systems, mindset, and everyday actions that led him from “just getting by” to building generational wealth, and how any agent can follow the same blueprint. If you’ve ever wondered how to take your real estate business from transactional to transformational, this is the conversation you don’t want to miss.

Resources:

• Santana Team – Hudson’s company
• Email Hudson at Hudson@SantanaTeam.com for his free Zoom class on development
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

We’re sitting down with Susan Lombardo, the “mayor” of her Atlanta neighborhood and a master of geographic farming. Starting with postcards, consistency, and an obsession with service, Susan built a $40 million solo business and then turned it into a $65 million team. Susan shares how she transitioned from a 20-year insurance career to earning Rookie of the Year in real estate by quickly building a hyper-local brand and trusted vendor network, becoming the go-to resource for homeowners in her community.

We break down her farming playbook: sending big, bold, neighborhood-specific mailers every month (without fail), always leading with value, and following up for years to come. Susan explains why patience and persistence—not quick wins—turn farming into a repeatable, “W-2 style” income, and why she’s passionate about mentoring the next wave of agents to build businesses rooted in systems, service, and heart. If you’re ready to play the long game, Susan’s story is the blueprint.

Resources:

• Learn more at lombardohomegroup.com
• Connect with Susan on LinkedIn
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Josh Anderson is proof that simple systems done consistently will build massive results.

In this episode, Josh breaks down the three lead gen models powering his $100M Nashville team: golden letters, agent-to-agent referrals, and a LinkedIn strategy you’re probably not using (but should be).

He shares how his handwritten-style golden letters generate a 3% callback rate, how his agent newsletter brings in $1M GCI annually, and why LinkedIn is the untapped source for reaching high-earning professionals in your market.

Josh doesn’t overcomplicate things. He builds clear systems, works them every day, and shows up with consistency—what he calls “today’s currency in business.”

This one’s all signal, no noise. Let’s dive in.

Resources:

• Connect with Josh on LinkedIn
• Watch: Create Superfans With Brittany Hodak | The MREA Podcast (EP.54)
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

Michael Hern built a real estate empire one dog walk, one ferry terminal coffee, and one hyper-local story at a time.

Today, he runs a team on New Jersey’s Gold Coast doing $135–$150 million in annual volume. And after all that? He still drives an hour to his farm to work cattle.

This episode isn’t just about hustle; it’s about how to build a business that works without burning out.

Michael breaks down the two-tiered SCALE model he uses to train his team and run his life. First comes the foundation:

Seen, Communicate, Add to the database, Leave a lasting impression, and Education.

Once that’s in place, he walks us through how to evolve it:

Systems & Simplify, Challenge & Curiosity, Amplify & Automate, Leverage & Leadership, Execute & Expand.

These aren’t just tactics—they’re values. Michael also shares how unplugging for 12 days off-grid, journaling in solitude, and reconnecting with what matters has helped him grow as a business owner, a husband, and father.

This episode will give you a playbook for visibility, trust, and leadership. And maybe (just maybe!) inspire you to schedule some thinking time of your own.

Resources:

• Read Extreme Ownership by Jocko Willink
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

We’ve got a power duo in the house.

Erin Jones and Josh Dukes went from being productivity coaches at their local Keller Williams brokerage to running a $275M real estate team in the D.C. metro area. They’ve done it with a lot of heart, no fluff or shortcuts!

Together, they’ve built one of the most disciplined and high-retention teams we’ve ever seen. Their playbook? A culture-first approach, zero tolerance for entitlement, and dialed-in systems–new agents walk in with a 30-60-90 plan and start producing fast.

In this episode, Erin and Josh break down their entire operating model, from hiring criteria (they don’t follow up with you on purpose) to the open house strategy that nets them 50% of their deals. You’ll learn how they coach new agents to make 200+ monthly contacts, convert strangers into clients, and—most importantly—why they’ve been able to retain their agents year after year while still scaling at speed.

We also unpack how they structured their business partnership with full transparency, separate P&Ls, and a crystal-clear rule for when to “die on a hill.” If you’re thinking about partnering with someone or expanding your team, this is the blueprint.

Resources:

• Read: Start With Why
• 135 GPS Tool
• Ben Kinney on MREA Podcast
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What do Olympic athletes, real estate agents, and university professors have in common? They all eventually hit a breaking point and the best come back stronger. Dr. Robyne Hanley-Dafoe is one of the world’s leading experts on how resilience makes this happen.

A celebrated scholar, international speaker, and author of Calm Within the Storm, Stress Wisely, and the upcoming I Hope So, Robyne joins us to share her five-pillar model of everyday resiliency—a framework grounded in 20 years of research, wrapped in stories you won’t forget.

We dive into her journey and her breaking points, from teen dropout to tenured professor to full-time resilience coach. And how a life-changing car accident (and one brilliant question from her son) prompted her to walk away from her “dream job” to pursue a new path. Her message? Resilience isn’t about pushing through. It’s about aligning with what matters most.

With clarity, science, and heartfelt personal stories, Robyne unpacks the five pillars of resilience—Belonging, Perspective, Acceptance, Hope, and Humor—and gives us the tools to model them, especially in the face of stress, rejection, or uncertainty in the real estate world.

Resources:

• Read Dr. Robyne’s books:
• Calm Within the Storm
• Stress Wisely
• I Hope So (Pre-order—releases 2/10/2026)
• Follow Dr. Robyne on Instagram: @drrobyne
• Read: The Body Keeps the Score by Dr. Bessel van der Kolk
• Read: The Anxious Generation by Dr. Jonathan Haidt
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What do garage sales, candy jars, and car dealerships have in common?

For Brent Hanson, they're all unexpected tools in his toolkit for building one of the fastest-growing real estate teams in the country.

Brent is the co-owner of City of Trees Real Estate in Boise, Idaho—a team pulling in over $200 million in annual volume—and today, he walks us through the gamified systems that made that kind of scale possible. This isn’t surface-level rah-rah. Brent breaks down the exact psychological models behind sales contests, how to structure one in your own business, and what made the team’s 90 listings in 90 days challenge a massive success.

We’ll talk about the “clarity curve,” the "why triangle" from page 77 of The Millionaire Real Estate Agent, and how to hack team motivation when your people are stuck in the “earn phase” of their growth. Brent also shares why he walked away from personal production after just two years to focus entirely on leadership—and why top producers are eager to join in his gamified culture.

If you’ve ever struggled with accountability, consistency, or just plain enthusiasm, this episode will change the way you think about motivating yourself and others.

Let’s dive in with Brent Hanson.

Resources:

• Learn more: City of Trees Real Estate
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What if the most powerful form of marketing wasn’t something you paid for but something your clients did for you?

We are beyond thrilled to welcome Jay Baer to the show—one of the greatest minds in digital marketing. Jay is the bestselling author of Talk Triggers and a true guru when it comes to creating word-of-mouth strategies that actually move the needle.

Jay has helped more than 700 brands—Nike, Oracle, and even the United Nations—develop winning digital experiences. In this episode, he’s bringing that expertise directly to us real estate professionals.

We dive into the core question: Are you giving your clients a story worth telling?

Jay breaks down how to create your Talk Trigger in a repeatable four-part model that any real estate agent can use to turn today’s clients into tomorrow’s referrals. You’ll hear unforgettable examples from restaurants, locksmiths, and yes, even real estate agents—like the Houston team giving $200 worth of free tacos with every home purchase (spoiler: it works)!

Jay’s storytelling is legendary. You’ll laugh, you’ll Aha, and most importantly, you’ll walk away with a crystal-clear strategy to stand out in a crowded market.

Resources:

• Learn more at Jay’s Website
• Connect with Jay on LinkedIn
• Follow Jay on social: @TequilaJayBaer
• Read: Talk Triggers by Jay Baer
• Read: Utility for Real Estate by Jay Baer
• Order the Millionaire Real Estate Agent Playbook | Volume 2

Connect with Jason:

• Linkedin

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.