This week's episode features Jacqueline Snyder, designer, business strategist, and CEO and founder of The Product Boss. This conversation pulls back the curtain on how entrepreneurs turn creative ideas into brands that scale.
Jacqueline has helped over 2,000 founders launch product-based businesses, from small-batch makers to celebrity lines worn by Kim Kardashian, Carrie Underwood, and Gwen Stefani. She shares the cheat codes behind building a profitable brand: the habits that create momentum, the “Known For” method to choose your hero product, and the power of testing ideas before investing a cent.
We also dive into how consistency compounds growth, why people want to be told what to buy, and how investing in yourself changes everything.
If you’ve been sitting on an idea or second-guessing your next move, this conversation will light the fire to get started. Action takers are money makers! 💸
04:24 Consistency is what scales you
08:11 How to start a product-based business the smart way
09:22 The “Known For” method: how to pick your hero product
10:19 Inside celebrity brands: Jessica Alba, Gwen Stefani, and the power of authenticity
13:07 Why ideas fail, and how action takers turn creativity into cash
15:16 Test and Try: how to validate your product idea with $0
19:47 Bootcamps & challenges that actually convert
28:08 Tell people what to buy (and why it always works)
29:18 Investing in yourself and lifting your ceiling
About Jacqueline
Jacqueline Snyder, the visionary CEO and founder of The Product Boss, brings over two decades of expertise to the world of product-based businesses. As a first-generation American, she achieved global success with her own product business, Cuffs Couture, dressing celebrities like Kim Kardashian and Carrie Underwood and selling in 60+ stores worldwide, generating over $100k in its first year through using a multi-sales channel approach.
Combining her personal accomplishments with her background in fashion design, Jacqueline has guided over 2,000 fashion brands to success through one-on-one consulting. Known as the product-based business expert, she has generated over $10 million in course sales and helped over 80,000 product business owners surpass their goals. The Product Boss was also recognized as the 466th fastest-growing company in America by Inc 5000 and her podcast, The Product Boss Podcast, is among the Top 10 Apple Marketing Podcasts.
Connect with Jacqueline:

📱 Instagram: @theproductboss
🎙️ Podcast: The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
🌐 Website: theproductboss.com
Stay connected with me
👍 Instagram: @courtlynnjohnson
💼 LinkedIn: Courtney Johnson
🎶 TikTok: @courtney..johnson