The Microsoft Story: The Lost Decade and the Comeback Nobody Bet On | Greatest Companies Ep 8
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The Microsoft Story: The Lost Decade and the Comeback Nobody Bet On | Greatest Companies Ep 8
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Greatest Companies — Episode 8
For ten years, Microsoft's stock went nowhere. The world declared it a dinosaur that had missed search, missed mobile, missed the future. Then a quiet engineer named Satya Nadella took over and built one of the most valuable companies on earth on top of the wreckage everyone had written off.
This is the story of the lost decade, the cloud bet, and the comeback almost no investor saw coming.
The Greatest Companies series studies the businesses that built the modern world, as proof of a simple idea: every legendary company begins with an idea that looks improbable, survives a stretch where failure looks inevitable, and reaches a point where success looks obvious. The opportunity lives in the space between the second and third.
Not investment advice; for educational and historical purposes only.