The Messy Middle: What Business Really Looks Like When Nobody's Watching
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It is 9:00 PM on a Friday night and I am sitting in the podcast studio.
I am supposed to be packing for Bali. But I need to talk to you first.
The last six months have been the hardest season I have gone through in business. A retreat that barely broke even. A podcast studio that cost ten times what I budgeted for. A $7,000 credit card balance just to cover wages. Months of $20K revenue against $19K in expenses. And in the middle of all of it, finding out I was a top five finalist in the Seven News Young Achievers Awards for all of Western Australia.
I felt like a fraud. I felt like a failure. And I almost gave up.
This is the episode about the messy middle. The part nobody posts. The season that breaks you before it shapes you.
→ How I financially overextended myself and what I would do differently
→ The 1:00 AM anxiety spiral that forced me to finally face the numbers
→ What I did in 48 hours to start releasing the pressure without it all falling apart
→ The five-day turnaround where a bucking bull sale, unpaid invoices, and three new clients all landed at once
→ Why I think I have outgrown the role I have been forcing myself to stay inside
→ The life path number, Chinese zodiac, and human design profile that gave me more clarity than six months of pushing through
→ The 6/2 human design profile and what it finally explained about the way I work, burn out, and recover
→ The one mindset shift that matters most when everything is falling apart
If you are in a hard season right now, this episode is for you. Not the polished version. The real one.
Do not give up. You can pivot, adapt, and reassess. But the only way you truly fail is if you stop.
Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/
Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services
Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/
If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/