『The Message Marketing Pod』のカバーアート

The Message Marketing Pod

The Message Marketing Pod

著者： Melotti Content Media
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概要

 Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general. (This podcast was formally known as "The Copywriting Pod" - but we have evolved the content to be much more than Copywriting! Hence the name change!). You're guaranteed to find interesting information and valuable insights to help your business grow - and it's all free!(c) 2020. Christopher Melotti. All Rights Reserved マーケティング マーケティング・セールス 経済学
エピソード
  • Special Episode: The Real Impact of Corporate Identity

    Special Episode: The Real Impact of Corporate Identity
    2026/02/18

    What happens when a team truly defines who they are? And what's at risk when they don't?

    Join Christopher Melotti, Kristin Hancock from Font & Swatch and Darlene Mattiske-Wood from Australian Military Bank as they explore the real impact of corporate identity, cultural alignment and shared values.

    Discover the practical benefits of defining your organisation's essence – and what happens when you don't.
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    17 分
  • Special Episode: What is Corporate Identity

    Special Episode: What is Corporate Identity
    2026/02/17

    Corporate identity isn't just a logo – it's the foundation of how an organisation operates and communicates.

    Join Christopher Melotti, Kristin Hancock from Font & Swatch and Darlene Mattiske-Wood from Australian Military Bank as they explore corporate identity, organisational alignment and cultural unification.

    Discover why this topic is gaining momentum across enterprises, governments and growing businesses – and why aligning brand, people and purpose has never been more important.
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    24 分
  • Episode 166: 5 Steps for Human, AEO & SEO Content Optimisation

    Episode 166: 5 Steps for Human, AEO & SEO Content Optimisation
    2026/02/12

    Creating content today isn't just about ranking on Google – it's about humans, search engines and AI (like ChatGPT and Gemini).

    In this episode, Chris shares a clear 5-step process to optimise your content for human readers, SEO and AEO, so it performs better, ranks higher and actually converts.

    This is ideal for anyone who wants smarter, future-ready content.
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    13 分
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