『The Measured Advertising Podcast』のカバーアート

The Measured Advertising Podcast

The Measured Advertising Podcast

著者： Measuredadvertising.com
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A podcast that is dedicated to the topic of "response based" advertising. That is, advertising that is designed to generate specific, and measurable results.

© 2026 The Measured Advertising Podcast マーケティング マーケティング・セールス 経済学
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  • Knowing Your Numbers

    Knowing Your Numbers
    2026/07/09

    In this episode, Colin is going to break down the topic of how you can come to figure out what your business might be able to afford to acquire another customer.

    Hope you enjoy!
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    32 分
  • A "Real Life" Case Study Of Applying Measured Advertising

    A "Real Life" Case Study Of Applying Measured Advertising
    2026/07/03

    In this episode, Colin is going to break down a "real life" case study of applying the principles of measured advertising to a brand new business.

    What is looks like going from having no business, to having a business launched and generating customer flow using advertising that is held to accountable metrics.

    Sneak peak: The brand new business and the advertising ends up working well =)

    Hope you enjoy this episode!
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    25 分
  • Salesmanship In Print

    Salesmanship In Print
    2026/07/02

    In this podcast episode, Colin is going to do a deep dive on a topic that Claude Hopkins felt was probably the most important in the entire "Scientific Advertising" book.

    Understanding what advertising actually is.

    What makes for good advertising?

    We'll also briefly talk about one of the "pioneers" who officially defined what proper advertising is.

    As always, we'll focus on how these concepts can apply to your business.

    Hope you enjoy!
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    29 分
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