It has been so fun learning how to build a business! One of my favorite things to learn about is marketing. Probably because I used to undervalue and underestimate it before. But as I am trying to build this business and get more people into my world, it's been a pleasant surprise to learn that marketing is actually fun and not icky! Today I want to share a marketing concept that has completely blown my mind and provides me with hours of fun just thinking about it and strategizing based on this concept. It feels personal and genuine to me, not icky like how I used to think about sales and marketing.

Want to learn more about me and what I do? Visit my place (website)!

https://emmimccabe.com

When learning how to become an entrepreneur, we usually focus on learning the technical side of things - finances, product development, marketing and sales, etc.. However, emotional control and regulation is just as important and can have a bigger impact on our success in building our businesses. Today we're going to talk about why it's so important to have emotional control, what it means, and how we can be better at regulating our emotions.

In this episode, we talk about a cognitive phenomenon that can cost you as much as 40% of your focus. We'll talk about what causes it, what makes it worse, and practical ways we can minimize this silent killer and get more focused and present to our tasks and projects so that we can produce our best work yet!