In this episode of The Endgame Entrepreneur, Kassie shares her personal endgame vision: building a life on 30 acres in North Carolina with space for family, events, and a deep connection to nature. She discusses how she and her husband, a military family nearing retirement, have intentionally planned for this dream, using tools like MindMeister to align daily actions with long-term goals. Kassie also talks with her eight-year-old daughter, Coco, about her own aspirations, ranging from becoming an architect to owning a Chick-fil-A or moving to a big city. The episode highlights the importance of setting clear goals, making intentional choices, and taking small but meaningful steps toward a dream life. Kassie encourages listeners to reflect on their own endgame, stay focused on their vision, and take consistent action to make it a reality.

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The Endgame Entrepreneur podcast, hosted by Kassie, explores the journeys of business owners and the strategies they use to achieve meaningful success. In this episode, Kassie interviews Kelsey Flannery, owner of KaeRae Marketing, who specializes in Google Ads and SEO. Kelsey explains the power of Google over social media for business growth, highlighting the importance of audience behavior, keyword strategy, and leveraging Google tools like Google Business Profile and Google Analytics. She also shares insights on AI in content creation, advising business owners to use it as a tool rather than a replacement for original content. Kelsey encourages listeners to explore her services, free resources, and YouTube channel for further education, while Kassie wraps up by inviting listeners to connect through her newsletter and continue working toward their entrepreneurial goals.

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Kassie Layne – Online Business Management Services

The Endgame Entrepreneur podcast, hosted by Kassie, has been rebranded from the Mastermind Mixer to focus more on long-term entrepreneurial goals, including retirement and legacy building. In this episode, Kassie speaks with Bridget and Lydia, co-founders of Visibility on Purpose, a PR and media training company helping small businesses gain exposure without massive budgets.

They discuss common PR misconceptions, emphasizing that media coverage isn’t just about pitching products but aligning with a publication’s goals and audience interests. They highlight the importance of knowing one’s own business objectives before pursuing media placements, as PR is a long-term brand growth strategy rather than a quick advertising fix. The conversation concludes with insights on alternative visibility strategies, such as podcast tours, and the necessity of goal clarity in both PR and business operations.

Check out this link for all of the links and show notes