In this episode, my good friend Gagan—an absolute beast when it comes to content, community-building, and helping real estate agents actually get clients through social media—joins me to talk about what really moves the needle in this business (spoiler: it’s not just listings or cold calls).

Gagan shares how he built a media brand from scratch, why being yourself online is your biggest asset, and how agents can stop chasing leads and start attracting them.

Here are some key takeaways from this episode:

👉 Your social media shouldn’t be all real estate, all the time—people connect with you, not just your listings.

👉 The “Plus One” rule can change your business—combine real estate with something personal to stand out and stay memorable.

👉 Millions of views and thousands of leads are possible—Gagan breaks down how he did it with content that actually connects.

👉 Systems and VAs can help you scale without losing authenticity—you don’t have to do it all, just do what only you can do.

👉 You are the niche—own who you are, and the right people will find you.

Remember: it’s not about going viral—it’s about getting visible. Start showing up as you, and watch what happens.

Ever been in a place where your life had to completely fall apart to come together? Ethan shares how he rebuilt everything—faith, business, and mindset—after a major life setback. We talk real estate, Fortune Builders, leadership, and why personal development is the foundation of success.

In this episode, we dive into the untold stories behind Rochester’s real estate evolution — from $1 building deals to visionary projects reshaping the city. 🏙️

Ken and I talk about the ups and downs of development in Upstate New York, the growing demand for industrial and residential space, and the power challenges that come with growth.

We explore how local developers are navigating these obstacles while staying optimistic about the region’s future as a potential tech hub and business-friendly environment.

Whether you're a real estate investor, entrepreneur, or simply passionate about Rochester's future, this conversation is packed with insight, history, and inspiration. 💡

Excited to dive into AI strategies for real estate. Whether commercial or residential, AI is revolutionizing our approach. First up: deal analysis. Mind-blowing tool - ChatGPT! Upload a profit and loss statement, ask questions, and let AI guide you to better broker interactions. Good questions lead to a better life. Next, list cleaning. Gone are the days of hours lost or money spent on virtual assistants. ChatGPT formats messy lists in a snap, saving precious time for serious tasks. AI's role in lead nurturing is a game-changer. Automate follow-ups via email/text. ChatGPT crafts strategic, engaging messages, ensuring brokers and new businesses stay informed and interested. Listen to the full episode!

What You'll Learn in This Episode:

1. Deal Analysis: Learn how to use AI tools like ChatGPT for profit and loss (P&L) analysis to ask better questions and get essential insights.
2. Efficient List Management: Discover how to clean and format property lists quickly using AI, saving you both time and money.
3. Lead Nurturing: Automate and enhance your follow-ups with emails and texts by using AI to craft compelling messages that get responses.
4. Creative Image Generation: Unleash your creativity with tools like DALL-E for generating visuals that can be tailored to your specific needs.
5. Streamlined Listing Descriptions: Save hours crafting property listings with the help of AI, making your properties more marketable.

Episode Highlights:

00:00 - Introduction to AI strategies for real estate. 01:44 - Using AI for deal analysis and uploading P&L statements into ChatGPT.

03:16 - AI as a tool for asking better questions in real estate investing.

05:58 - Automating lead nurturing and follow-up with AI.

07:38 - Creating images with DALL-E for real estate marketing.

08:57 - The importance of becoming a prompt engineer with AI.

09:48 - Utilizing AI for creating listing descriptions.

12:35 - Overview of company’s top five AI strategies in real estate.

13:52 - Insight into structuring seller-financed deals.

14:54 - Seller financing benefits and negotiation techniques.

Connect with Max!

Facebook

https://www.facebook.com/max.gianniny

Connect with Marty!

Website

https://www.webuyhomesroc.com/

Facebook

https://www.facebook.com/mjgrizzanti

YouTube

/ @martygrizzanti1663

Marty and Max Gianniny dive into the highs and lows of real estate, from flipping foreclosures to reshaping Rochester’s East End. They talk about the hustle of podcasting, balancing family life, and bringing new energy to the city with music, coffee shops, and creative spaces. With bold moves and big vision, they’re proving that risk and community can spark real change. Tune in for an inspiring, no-nonsense look at revitalization in action!

What You'll Learn in This Episode:

• Community Engagement is Crucial: Max emphasized the importance of being present and actively engaging with the community. Building relationships with local business owners and participating in community activities are essential for fostering a thriving neighborhood.
• Incremental Development Approach: Rather than taking on massive projects all at once, Max and his team prefer a more iterative, incremental approach. This allows them to make strategic improvements over time while managing risks effectively.
• Creating Multifaceted Spaces: The vision for the East End goes beyond just nightlife. Max is working towards creating a vibrant area with diverse offerings, including brunch spots, office spaces, and event venues to attract a broad spectrum of visitors throughout the day.

Episode Highlights:

00:00 Balancing Business Growth and Parenthood

06:20 Commuting and Mental Transition Rituals

11:21 Real Estate Market Upgrade Strategy

16:14 Community Engagement on East End Project

24:01 Indoor Multi-Venue Music Festival

26:10 "Reviving East End's Culture"

35:57 Transforming Spaces for Safety

39:53 Perception vs. Action Dilemma

42:33 Thoughtful Community Development Approach

52:01 Real Estate Investment Journey

57:29 Challenges of Transitioning to Commercial Real Estate

58:12 Enduring the Deal Process Pain

01:03:39 Flower City Thaw Announcement

Connect with Max!

Facebook

https://www.facebook.com/max.gianniny

Connect with Marty!

Website

https://www.webuyhomesroc.com/

Facebook

https://www.facebook.com/mjgrizzanti

YouTube

/ @martygrizzanti1663

In this episode we are diving into key principles of business success and personal development. We're discussing the importance of adding value and serving others. Money is tied to value created, while true wealth stems from the number of people you serve over time.

Marty also shares insights from his first commercial real estate deal, discussing the challenges of transitioning from residential to commercial real estate, particularly in industrial real estate investing and brokerage. He highlights the valuable lessons learned, such as the importance of timelines, due diligence, and understanding zoning implications. Marty further explains how setbacks, like underestimating repair costs, can offer crucial learning opportunities and increase confidence in future projects.

In real estate, our strategy involves transforming distressed properties and adding value. But the real reward lies in serving people – employees, contractors, and you, the listener.Bringing energy to every interaction is crucial. Whether it's a meeting or a sales call, you're in control of the energy you bring.

Liked what you heard? Don’t forget to leave us an honest rating on Apple Podcasts or follow us on Spotify for all the upcoming episodes. Your feedback means the world to us!

What You'll Learn in This Episode:

1. Mindset Magic: Discover how the energy you bring to every situation can create opportunities, even in tough times.
2. Wealth Wisdom: Find out why wealth is linked to the number of people you serve over time and how this mindset can drive your actions.
3. Commercial Real Estate Secrets: Learn from Marty’s first commercial real estate deal — the surprises, the game-changing lessons, and how zoning and location play crucial roles.
4. Lease Language: Understand the difference between triple net and gross leases and how these terms affect both investors and tenants.
5. Worry Less, Live More: Get inspired by the saying, “Worrying does not take away tomorrow's troubles; it takes away today's peace," and see how it can shift your daily perspective.

Episode Highlights:

00:00 - Introduction

01:09 - Discussing the power and importance of mindset in business.

02:19 - Marty shares insights on value creation and serving people.

05:04 - Emphasizing the control over personal energy and impact.

07:56 - Reflections on balancing worry and peace in business life.

09:18 - Venture into commercial real estate and initial challenges.

11:52 - Importance of due diligence and timeline management.

17:00 - Significance of environmental studies and zoning awareness.

18:11 - Lessons learned from initial commercial real estate deals.

30:46 - Differences between triple net and gross leases explained.

Connect with Marty!

Website

https://www.webuyhomesroc.com/

Facebook

https://www.facebook.com/mjgrizzanti

YouTube

This episode is a treasure trove of practical advice and motivational strategies. Whether you're aiming to scale your property portfolio or just kickstart your investment journey, Marty's insights are invaluable.

Love what you hear? Please help us spread the wisdom by sharing this episode link on your social media platforms. It could just be the spark that inspires someone in your network to embark on their real estate adventure. And don't forget to leave us a rating—your feedback is our driving force!

5 Keys You'll Learn in This Episode:

1. The Art of Choosing Your Strategy: Marty dives into various real estate strategies like buy and hold, fix and flip, and wholesaling, and how to choose the best fit for your financial goals.
2. Power Up with Virtual Assistants: Discover how virtual assistants, particularly expert VAs from the Philippines, can streamline your operations in ways you might not have imagined.
3. Financing Secrets for Starters: Marty discusses the potential of seller financing as a game-changer for those starting with limited capital—learn the ins and outs of this strategy.
4. Building a Rockstar Team: Tips on networking and assembling a team of contractors, property managers, and lenders that can propel your real estate business forward.
5. Avoid Common Pitfalls: Marty shares common mistakes new investors make and offers strategies to sidestep them efficiently.

Episode Highlights:

00:00 Real Estate Q&A and Virtual Assistants

03:55 Harnessing Virtual Assistants for Data Cleanup

07:08 Virtual Assistants' Role in First Impressions

11:44 "Real Estate: Start by Buying Right"

15:12 "Real Estate: Long-Term Cash Flow Strategy"

19:14 Common Mistakes New Investors Make

21:26 Invest Wisely: Avoid Bad Areas

25:30 Understanding the 1% Rule Today

27:47 Scaling Real Estate Investments

32:43 Property Managers and Investment Challenges

36:39 "Focus on Building Seller Relationships"

40:13 "Quality Buyers Over Quantity"

42:35 Real Estate Investment Routines

44:57 "Consistent Mindset for Success"

Connect with Marty!

Website

https://www.webuyhomesroc.com/

Facebook

https://www.facebook.com/mjgrizzanti

YouTube

/ @martygrizzanti1663

In today's session, I shared insights on the power of the three C’s: compliment, congratulate, and console—game changers for personal growth and building relationships. We'll dive into essential traits for choosing the right business partners, like massive pain tolerance and not keeping score. Plus, I covered tips on finding real estate lenders and the secrets to successfully BRRRR properties. Remember, this is the time to accelerate while others step back. Stay motivated, stay proactive, and let's edge out the competition together!

5 Keys You'll Learn:

• The Power of the 3 C's: Find out how Complimenting, Congratulating, and Consoling can transform your personal and professional relationships.
• Choosing the Right Business Partner: Learn what qualities make a successful business partnership and how to spot potential red flags.
• Navigating the Lending Landscape: Get practical advice on how to find reliable lenders and craft an engaging elevator pitch to secure their support.
• Unlocking BRRRR Properties: Understand the BRRRR strategy (Buy, Rehab, Rent, Refinance, Repeat) and discover under-the-radar ways to find your next investment.

Episode Highlights:

00:00 Wintertime is excellent for getting ahead.

03:45 Compliment and congratulate to spread positivity.

08:13 Develop pain tolerance by doing uncomfortable tasks.

12:23 We connect high-net-worth individuals with cash-flow properties.

13:56 Be purposeful on social media; professionalism matters.

19:26 Borrow, rehab, rent, refinance property using BRRRR.

20:52 Driving neighborhoods to find and buy properties.

Connect with Marty!

Website

https://www.webuyhomesroc.com/

Facebook

https://www.facebook.com/mjgrizzanti

YouTube

/ @martygrizzanti1663