How do you convince Jerry Seinfeld to headline a direct-response marketing campaign for a bank — and then use it to smash sales records?

In this episode of How to Make It, we sit down with John Dwyer, founder of the Institute of Wow — a company known for highly creative customer attraction strategies that deliver measurable results.

John breaks down:

• What Direct-Response Marketing really is

• The Problem/Solution formula that works across industries

• Why Incentive-Based Marketing outperforms discounting

• How he landed Jerry Seinfeld for a record-breaking campaign

• The biggest obstacles business owners face — and how to overcome them

• How to build confidence, resilience, and long-term success

If you’re an entrepreneur, business owner, or marketing professional looking for practical strategies to increase sales and stand out in a crowded marketplace, this episode delivers powerful insights you can apply immediately.

🔗 Resources & Links Mentioned

• Vacation Promo (Incentive-Based Marketing): https://vacationsincentive.com/

• Contest Leads Machine: https://contestleadsmachine.com/

• Main Website: https://theinstituteofwow.com/

• Jerry Seinfeld Case Study: https://theinstituteofwow.com/seinfield-and-jd/

• Dreams Can Come True TV Show: https://theinstituteofwow.com/wow-tv-show/

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