Most marketing problems are actually organizational problems in disguise.

In this episode, I am sitting down with marketing and communications strategist Jenna Van Dusen. We are having the uncomfortable conversations that most people only whisper about in private - the ones where we grow the most.

We are giving away the core insights right here so you know exactly what to expect:

• The Request Department Trap: What happens when marketing stops being about strategy and starts being a "vending machine" for the rest of the company.

  
  

• Marketing to Yourself: Why companies stop listening to their audience and start building content that only makes themselves feel good.

  
  

• The Judgment Gap: Why "Judgment" is the one human skill AI cannot replicate and how it changes every decision you make.

  
  

• The Permission Problem: Why good marketing fails even inside great companies - and why it is usually a lack of space, not a lack of talent.

  
  

• The Truth About Burnout: Why marketers do not burn out because they are bad at their jobs, but because they have lost their seat at the strategy table.

  
  

These conversations can be uncomfortable, but they are necessary. It is not about doing more. It is about seeing more clearly.

Please Connect & Keep the Dialogue Going

I would love it if you reached out. We want to keep this dialogue going with a community of people who genuinely want to help one another. If you have questions or a different perspective, let us talk.

Connect with Jenna Van Dusen on LinkedIn:

https://www.linkedin.com/in/jennavandusen/

Connect with Matt Borck on LinkedIn:

https://www.linkedin.com/in/mattborck/

A Special Thank You

This podcast exists because of the incredible team at The One Group Agency.

I am honoured to work with such incredible human beings who show up every day with heart for our clients. They have created the environment where these deep, honest conversations are possible.

Learn more about our briliant team at The One Group Agency: https://onegroupagency.ca/

Community isn’t a tactic.

It isn’t a quarterly push.

And it definitely isn’t a campaign.

In this conversation with Tara Crymble, we unpack why so much local marketing feels distant - and what it actually looks like to participate in a community instead of perform for one.

We hear “support local” all the time.

But here’s the harder question - are businesses supporting their communities back?

We talk about:

• Why community can’t be one-way

• Why copying big brands creates distance

• What “participating” in your community actually looks like

• The blind spots experience can create

• One practical shift you can implement this month

If you lead a marketing team, run a business, or care about building something that lasts - this conversation will challenge you in the best way.

Community isn’t a campaign.

It’s a value.

And people can feel the difference.

If this conversation resonated with you, share it with someone who’s building something.

That’s how this podcast grows - through people, not algorithms.

And if you’ve ever thought about being on the show or have a topic you think would add real value to this community, reach out. I’d genuinely love to hear from you.

The Marketing Mirror exists to help leaders, founders, and marketers think more clearly and show up more humanly.

Proudly produced by The One Group Agency.

If you’re curious about what we’re building or want to connect with our team, you can find us here: https://onegroupagency.ca/

Stay curious.

Cheers

Matt

Love to have you connect with me on LinkedIn here: https://www.linkedin.com/in/mattborck/

Interested in being a guest on the podcast?

Reach out anytime at borck@onegroupagency.ca

Ever wonder why so much marketing feels exhausting, overwhelming, or manipulative - even when it technically “works”?

Curious what’s actually happening in the brain when people are overloaded, stressed, and constantly marketed to?

In this episode of the Marketing Mirror Podcast, I sit down with neuroscience-trained marketer Chantaille Ash to explore how the human brain really makes decisions, how trust is formed (and broken), and what responsibility marketers carry when they understand attention, emotion, and influence.

In this conversation, we unpack:

• Why most decision-making isn’t conscious

• What happens in the brain when people are overwhelmed

• How urgency and pressure impact trust

• Where ethical influence ends and manipulation begins

• How AI scales behaviour without understanding human nervous systems

• And how to market in a way that helps people feel seen, safe, and respected

This episode isn’t about hacks or trends.

It’s about understanding people before trying to persuade them.

Guest:

Chantaille Ash - Founder, IMM

Interested in being a guest on the podcast?

Reach out anytime at borck@onegroupagency.ca

Proudly hosted by the team at The One Group Agency

Learn more at https://onegroupagency.ca

If you’d like to connect or have questions, feel free to find me on LinkedIn - Matt Borck. I’d genuinely love to connect.