Today's episode is a little about me, and a little about you! We are talking about being authentically you in your business – and therefore in your marketing (so that people can get to know you!)

Last month I had coffee with two people who had a huge impact on my business many years ago.

They were Paige Stapleton and Brian Stark, my very first business coaches, and their brand when we worked together was Authentic Marketing.

I learned a lot about it – and it has stuck with me ever since.

Marketing is not about pretending to be someone you're not. It's about being you. And when I had coffee with them again after so many years, it drove home a reminder for me – that so many VAs are still making marketing so much harder than it needs to be.

Marketing doesn't have to feel fake. It doesn't have to feel salesy. It doesn't have to make you feel uncomfortable. The most powerful marketing you'll ever create is simply letting people get to know the real you.

Authentically you!

It's not about posting, it's not about marketing, it's about being noticed and remembered.

When you change your goal to that, everything works better.

If you need help with your marketing, your messaging, or getting clients, be sure to reach out to connect with me wherever you are online.

You can find me at YourVAMentor.com/links.

That's all I've got for you this week! I'll see you next time!