『The Marketing B-Sides』のカバーアート

The Marketing B-Sides

The Marketing B-Sides

著者: Tom Hootman
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The Tracks Nobody Sees, But Every Marketer Should Hear. This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn't obvious at first glance but is incredibly valuable when discovered.© 2025 Tom Hootman マーケティング マーケティング・セールス 経済学
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  • Track #8: Megan Maguire - Embracing the Chaos in Agency Life and Entrepreneurship
    2025/09/30

    Megan Maguire left a Senior VP gig at a major agency to start her own thing in 2024. "Probably crazy," she admits. But also? No regrets.

    We talk about the stuff LinkedIn won't let you say out loud: the daily anxiety of betting on yourself, why her house painter uncle's "there's only one way to paint a house" philosophy shaped her entire career, and how she became the self-proclaimed Lobster Queen of Martha's Vineyard (five-pounders in an hour, baby).

    Megan keeps it real about agency politics, the myth of linear success, and choosing your own flavor of crazy as a founder.
    Plus, the restaurant-to-marketing pipeline remains undefeated on this show.

    Fair warning: if you're thinking about making a leap, this one might be the nudge you need.

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    48 分
  • Track #7: Aaron Levy - Altruism at Work, Killer Employees with Restaurant Experience, and Building Bonds in the Trenches
    2025/09/23

    On this week's episode, Tom sits down with Aaron Levy to dive into the messy, human side of agency life that nobody talks about at conferences. They explore:

    • Aaron's career soundtrack featuring Wu-Tang and Spice Girls wisdom
    • Pitch horror stories, including Aaron's legendary meltdown where he turned into a "straight up cartoon character"
    • Why success isn't measured by how many people you manage but don't actually know
    • Why hiring restaurant workers is the ultimate agency hack
    • The transformative power of executive coaching when you're tired of being the office curmudgeon
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    49 分
  • Track #6: Dean Turner: How To Ditch Perfectionism and Build a Massive Following With Consistency
    2025/09/16

    On this week's episode, Tom and Dean discuss how Dean built his online personal training business, Dean Turner Training, from the ground up, one tweet at a time. They chat about the surprising pros of getting roasted, why the pursuit of perfection is often just fear in disguise, and how Dean’s most successful clients are the ones with an internal fire, not an external deadline. They also get into why Dean doesn't work with brands, why his body is his business card, and how Dean discovered a way to find a blue ocean in the red waters of online fitness.

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    50 分
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