『The Marketing B-Sides』のカバーアート

The Marketing B-Sides

The Marketing B-Sides

著者： Tom Hootman
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 The Tracks Nobody Sees, But Every Marketer Should Hear. This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn't obvious at first glance but is incredibly valuable when discovered.© 2025 Tom Hootman
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  • Track #1: Jeff Allen - From 12-Year Insider to Day One Outsider

    Track #1: Jeff Allen - From 12-Year Insider to Day One Outsider
    2025/08/11

    Jeff Allen, CEO at OuterBox, gets real about the messy truth of leadership transitions—the trust you have to rebuild from scratch, the pitches that go sideways in unexpected ways, and why putting your team's wins before your own ego actually works. No corporate fluff, just the unvarnished stories that shaped his career.

    What you'll get:
    -Why new leadership is basically starting over (even when you think it isn't)
    -The pitch moment that defied expectations—and still led to success
    -How to win by making other people look good
    -Real talk for young professionals trying to break through

    Less LinkedIn motivation, more honest conversation about what actually happens when you're figuring it out as you go.
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    53 分
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