『The Marketing B-Sides』のカバーアート

The Marketing B-Sides

The Marketing B-Sides

著者: Tom Hootman
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このコンテンツについて

The Tracks Nobody Sees, But Every Marketer Should Hear. This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn't obvious at first glance but is incredibly valuable when discovered.© 2025 Tom Hootman マーケティング マーケティング・セールス 経済学
エピソード
  • Track #12: Lisa Levey - Real Housewives, Real Hours, and Finding Stories in the Otherhood
    2025/12/02

    Lisa Levey, a veteran reality TV producer and editor who's worked on Real Housewives of New Jersey, Bravo shows, and more, joins us to talk about the brutal reality of freelance life, why AI can't edit reality TV yet, and the stories nobody asks about.

    Lisa's journey is a masterclass in sustainable creative hustle. She shares why living in constant fear is actually her superpower, how she's never had a traditional job, and why the process of making TV matters more than the finished product everyone obsesses over.

    She breaks down what really happens behind the NDA-protected walls of reality TV, why everyone wants to know about the Housewives but nobody asks about the thousands of hours of footage it takes to make a 30-minute episode, and how she's built a career without ever feeling secure.

    Hear Lisa get incredibly real about her side project, The Otherhood Collective, which tells stories about family, parenthood, and the paths that don't fit into society's neat little boxes. Plus, learn why her theme song is "Work Bitch" by Britney Spears and why that's actually perfect.

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    47 分
  • Track #11: James Grixoni - Everyone is a Marketer, Except When David Lynch is Casting
    2025/11/11

    James Grixoni, a veteran actor and the Deputy Chad you loved on Twin Peaks: The Return, joins us to talk about the brutal necessity of self-marketing in a creative career, and the single, beautiful time that rule didn't apply.

    James’ story is a masterclass in why "ignorance" and authenticity can be better tools than ambition. He shares a core B-Sides lesson: true collaboration means opening up your vision and letting the universe work for you, rather than being the "lead singer" who controls everything. He also breaks down how his authentic self, his true personal brand, showed up in the Lynch audition room, where he simply had to pass a "vibe check" based on who he was, not what he had marketed.

    Hear James keep it incredibly real about the time he walked into an audition not knowing he was trying out for David Lynch, the beautiful, chaotic philosophy behind Lynch’s casting process, and why the ultimate career compliment is just being trusted to be yourself. Plus, hear about his current fan-fiction series, The Blue Rose.

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    37 分
  • Track #10: Susan Wenograd - From Circuit City to Candle Empire, Bad Pitches and Creative Survival
    2025/10/28

    Susan Wenograd's digital marketing career started at Circuit City, back when that was still a thing. Now she's the Sr. Director of Paid Media at Mixtape Digital and runs a thriving candle company on the side. Tom and Susan talk nightmare travel stories, managing ADHD in marketing, why clients who manage their own accounts are the hardest to win over, and how she accidentally built a business while grieving a friend.

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    40 分
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