『The Marketing 32 Show』のカバーアート

The Marketing 32 Show

The Marketing 32 Show

著者: Brett Allen
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This is the Marketing 32 Show, a show that connects with leading dentists, influencers, and experts to explore strategies and innovations that help dental practices grow and thrive.The Marketing 32 Show (c) 2024 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Breaking the CEO Paradox: Leadership, Abundance, and Financial Freedom with Doug Fettig
    2025/07/29

    Doug Fettig is a CPA and MBA who travels the country inspiring dentists to lead with an abundance mindset, think like a CEO, and plan for the retirement of their dreams. After dropping out of college and spending seven years traveling Europe doing odd jobs from blackjack dealer to encyclopedia salesman, Doug eventually found his way back to school and into accounting. Ten years ago, he transitioned from traditional CPA work to specializing in the dental industry when a retiring partner asked him to take over their dental niche. Since then, Doug has built a reputation for making financial and leadership education entertaining and actionable, speaking at major dental conferences, study clubs, and associations across the country. His unique approach combines practical financial wisdom with mindset transformation, helping dentists overcome the paradox of becoming CEOs without any business or leadership training while building the foundation for long-term wealth and personal fulfillment.

    In this episode...

    Feeling trapped on a hamster wheel despite clinical success, or struggling to lead a team without any formal business training? Many dentists face the unique paradox of becoming CEOs at 32 without ever learning leadership skills, creating a cycle of stress and reactive management that limits both personal fulfillment and practice potential. What if the key to breaking free isn't just about business systems, but fundamentally shifting how you view challenges, opportunities, and your role as a leader?

    According to Doug Fettig, a CPA and mindset coach who specializes in the dental industry, most dentists operate from a scarcity mindset that treats every situation as a zero-sum game, limiting their ability to grow both personally and professionally. Drawing from his own profound loss of his son Parker, Doug demonstrates how choosing abundance over scarcity—celebrating life and helping others rather than becoming resentful—can transform not just your practice but your entire approach to challenges. His practical approach combines simple tools like gratitude and generosity journals with fundamental financial wisdom, emphasizing that building wealth requires starting early with consistent investing in broad market index funds, letting compound returns work their magic over decades.

    In this episode of The Marketing32 Show, host Brett Allen interviews Doug Fettig about the critical mindset shifts that separate thriving dentists from those stuck in survival mode. They explore why dentists need leadership training as much as clinical training, discuss practical tools for developing an abundance mindset, and dive deep into retirement planning strategies that leverage the power of compound returns. The conversation covers everything from the importance of vulnerability in growth to why trying to time the stock market fails, while providing actionable steps for both personal development and long-term financial success.

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    30 分
  • From Transaction to Relationship: Mastering Phone Conversions and Team Building with Shelly VanEpps
    2025/07/22

    Shelly VanEpps is the COO and an executive coach at All-Star Dental Academy where she helps dental practices elevate their performance through leadership development, streamlined systems, and exceptional patient experiences. With over 20 years of experience in both clinical and administrative roles, Shelly brings a unique blend of real-world insight and coaching expertise to her work empowering dental teams to communicate more effectively, run more efficiently, and grow with intention. At All-Star Dental Academy, she specializes in implementing their trademarked GREAT call process and comprehensive hiring services, helping practices bridge the critical gap between marketing leads and booked appointments while building high-performing teams that deliver consistent patient experiences from the first phone call through treatment completion.

    In this episode...

    Frustrated with low phone conversion rates despite investing in marketing? Many dental practices experience the painful disconnect between generating leads and actually booking appointments, often converting only 20-25% of incoming calls into scheduled patients. What if the solution isn't just about having someone answer the phone, but about fundamentally changing how your team approaches each interaction?

    According to Shelly VanEpps, COO of All-Star Dental Academy, the key lies in moving from transactional to relational interactions through their trademarked GREAT call process. This systematic approach—Greeting, Rapport, Engage, Ask, Take information, and Thank—flips traditional phone handling on its head by building trust before asking for anything. Using her gum analogy, Shelly demonstrates that people won't accept offers from strangers, but will readily accept them from trusted friends. Since dental patients inherently distrust dentists and dental procedures, practices must earn trust from the very first phone interaction, which requires the entire team to be cross-trained in phone skills, not just the front desk.

    In this episode of The Marketing32 Show, host Brett Allen interviews Shelly VanEpps about transforming dental practice phone performance and team building. They explore the GREAT call process methodology, discuss why 60-80% booking rates should be the standard rather than the exception, and dive into All-Star Dental Academy's comprehensive hiring services that help practices find qualified team members. The conversation covers practical strategies for handling multiple priorities at the front desk, the importance of asking for appointments, and Shelly's transformational philosophy of focusing on what's working well in your practice to amplify positive results.

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    32 分
  • The Compliance Crusader: Making Infection Control Clear and Manageable with Joyce Weeks
    2025/07/15

    Joyce Weeks is the owner of Dental Ed, Inc. and a science nerd turned compliance crusader who makes infection control and dental safety surprisingly clear and manageable. With a BS and MSC background in immunology and global health, including HIV vaccine research at the Scripps Research Institute, Joyce brings 37 years of family legacy to dental compliance education. Following in her mother's footsteps, who started the company in 1988 when dental regulations first changed, Joyce has dedicated her career to translating complex OSHA and infection control regulations into real-world strategies that dental teams can actually understand and implement. Her unique approach focuses on explaining the "why" behind compliance requirements rather than just the "what," helping practices see meaningful behavior changes through education rather than fear-based training.

    In this episode..

    Feeling overwhelmed by the complex web of OSHA requirements, infection control protocols, and constantly changing compliance regulations in your dental practice? Many dental teams struggle with understanding not just what they're supposed to do, but why these protocols matter for both patient and staff safety. What if the key to successful compliance isn't just following rules, but truly understanding the science behind them?

    According to Joyce Weeks, owner of Dental Ed, Inc. and immunology expert, most dental practices fail at compliance because they're only taught the "what" without understanding the "why." With 37 years of family experience in dental compliance education, Joyce has observed that when teams understand the science behind protocols—like why masks lose effectiveness after 20 minutes or why single-use items can't truly be sterilized without manufacturer testing—they naturally want to follow proper procedures. Her approach reveals that many common practices, from reusing impression trays to wearing the same mask all day, create significant infection risks that most teams don't realize they're taking.

    In this episode of The Marketing32 Show, host Brett Allen interviews Joyce Weeks about the critical but often overlooked world of dental compliance and infection control. They explore common mistakes happening in most practices, the two biggest disease transmission risks in dentistry, and Joyce's six-step framework for achieving and maintaining compliance. The conversation covers everything from the historical context of glove requirements to modern challenges like navigating conflicting information from health agencies, while providing practical solutions for organizing documentation, training teams, and staying current with ever-changing regulations without getting overwhelmed.

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    36 分
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