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  • The Making of a Marketer - Managing Expectations of the Unknown

    The Making of a Marketer - Managing Expectations of the Unknown
    2025/10/09
    On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this inspiring episode and some insight into the early days of Andy's career! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 1 分
  • The Making of a Marketer - Permission to LoFi

    The Making of a Marketer - Permission to LoFi
    2025/09/27
    Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 分
  • The Making of a Marketer - Promise Driven Marketing

    The Making of a Marketer - Promise Driven Marketing
    2025/09/16
    On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program. Victor specializes in the art of delivering business results, while not losing his creative eye. For over 25 years he has brought promise driven marketing to the table for clients across the nation. We explore how growth and culture come together on this Monday episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 13 分
  • The Making of a Marketer - Friday Marketing Banter

    The Making of a Marketer - Friday Marketing Banter
    2025/09/05
    From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 分
  • The Making of a Marketer - FYRE Returns

    The Making of a Marketer - FYRE Returns
    2025/08/28
    On tonight's episode we welcome Coral View Beach Resort owner Heath Miller to the program. Heath is currently preparing to host the FYRE Coral Pop-Up at his resort. As the controversial FYRE brand makes a return from FYRE Festival, we're excited to learn what encouraged Heath to partner with the brand? Is Billy McFarland going to make a comeback? And how does this pop-up propel the Coral View Beach Resort? Join us on a journey of risk versus reward on a special evening episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 分
  • The Making of a Marketer - Survival of the Email Marketers

    The Making of a Marketer - Survival of the Email Marketers
    2025/08/21
    On today's podcast we welcome the Fresh Princess of Email Marketing, Liz Wilcox to the program! As a business owner Liz has built her subscription service to help marketers master email. Her monthly newsletter and template membership elevates their game as they craft lists and styles that could work for them. You may also know Liz from Survivor 46. Finishing in 4th place and lasting 25/26 days, Liz left a huge imprint on her season! We will discuss the intersections of Survivor, marketing, and email on this inspiring Wednesday episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 4 分
  • The Making of a Marketer - Summer of Sydney

    The Making of a Marketer - Summer of Sydney
    2025/08/11
    Sydney Sweeney discussion continues as her summer continues to heat up in the marketing world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • The Making of a Marketer - The KPI of Building Community

    The Making of a Marketer - The KPI of Building Community
    2025/08/05
    Are you asking your marketing team about the legacy they will leave, want to leave, or could collaborate to leave? In this episode Jess leads us into a new exercise to find the KPI of community. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 分