『The Long Game』のカバーアート

The Long Game

The Long Game

著者： David Ly Khim Allie Decker Alex Birkett
無料で聴く

The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.2024 Omniscient Digital, The Long Game マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • AI as the New Front Door to Brands, Solution Marketing, and Why Your Promise Beats Your Product with Johann Wrede (UserTesting)

    AI as the New Front Door to Brands, Solution Marketing, and Why Your Promise Beats Your Product with Johann Wrede (UserTesting)
    2026/05/21
    In this episode of The Long Game Podcast, David Khim sits down with Johann Wrede, Global CMO at UserTesting, to explore how AI is reshaping brand perception, the role of the modern CMO, and why truly customer-centric marketing still comes down to diet and exercise. They discuss why AI has become the new front door to brands — compressing and abstracting how companies are perceived before a human ever visits their site — and how marketers can influence (but never fully control) that narrative. Johann also shares his philosophy on solution marketing over product marketing, the big bets he's making on in-person events, and how he's building agentic marketing workflows to give his team better first drafts without replacing their judgment. Key Takeaways: AI has become the new front door to brands, compressing and abstracting brand identity before a prospect ever reaches your website — and marketers can influence this but not control it.Semantic pre-compression — stripping fluff and using single, precise descriptors — is the most practical way to influence how LLMs represent your brand.Brand consistency across every customer touchpoint (marketing, sales, support, product) is the only durable lever marketers have in an AI-driven world.The CMO's role is not just pipeline — it's stewarding how the market understands the company across the entire customer journey, including post-sale.Solution marketing outperforms product marketing because people spend money to solve problems, not to add tools to their stack.Listening to sales calls is still the most underutilized source of messaging, positioning, and prompt-tracking insight available to marketing teams.Agentic marketing workflows — chaining copywriter, persona, humanizer, and CRO agents — can dramatically improve first-draft quality before a human ever reviews the output.The workplace is shifting from knowledge work to thought work: the value is no longer what you know but how creatively and critically you can think through problems. Show Links Visit UserTesting on TwitterConnect with Johann Wrede on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or Twitter Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    続きを読む 一部表示
    1 時間
  • Kitchen Side: The GEO Gold Rush Problem

    Kitchen Side: The GEO Gold Rush Problem
    2026/04/08
    In this Kitchen Side episode, Alex Birkett, Allie Decker, and David Khim unpack the increasingly noisy world of AI search (GEO/AEO), including spam tactics, flawed attribution models, and widespread confusion around what actually drives results. They explore why visibility without revenue is a trap, how brand sentiment and off-page signals shape AI outputs, and why trust, positioning, and human validation are becoming more important than ever in B2B buying decisions. Key Takeaways The SEO vs AEO debate is largely unproductive and distracts from creating real business value.Spammy, short-term tactics are resurging in AI search due to a “gold rush” mindset.Many teams optimize for visibility and citations without tying efforts back to revenue or pipeline.Attribution in AI search is messy, and many current tracking methods are fundamentally flawed.Large datasets in AEO research can be used to justify almost any strategy or narrative.Talking directly to customers is still more valuable than inferred data or prompt tracking.There is a growing tension between experience-based judgment and rapid experimentation with AI.AI search compresses information, making brand narrative and sentiment more influential than ever.Visibility is only the first step; positioning and how a brand is described matter more.AI search is increasingly overlapping with online reputation management (ORM).Larger brands face greater risk from sentiment manipulation and lack of narrative control.Off-page signals like reviews, PR, and community discussions heavily influence AI outputs.Review sites and categorization accuracy can significantly impact visibility and positioning.Reddit is becoming influential but requires authentic engagement rather than manipulation.AI-driven discovery is often validated through peer recommendations before purchase decisions. Show Links Connect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or Twitter What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    続きを読む 一部表示
    48 分
  • What is Content Engineering?

    What is Content Engineering?
    2026/02/11
    In this episode of The Long Game Podcast, Alex Birkett sits down with Josh Spilker, Head of Search Marketing at AirOps, to explore how content teams are evolving in response to AI, automation, and changing search behavior. Josh draws on his background in SEO, writing, and systems thinking to outline why traditional content marketing models are breaking down and what’s replacing them.They discuss the concept of content engineering, including how workflows, brand context, and AI-assisted processes change the way teams create, refresh, and scale content. The conversation also covers identity shifts for marketers, the growing complexity of search surfaces, and where real differentiation and business value are created as content production becomes easier.Key TakeawaysContent engineering represents a shift from one-off content creation to building systems that manage, update, and scale content across channels. AI lowers the marginal cost of content, but differentiation still comes from strategy, brand context, and human editorial judgment. Modern content teams increasingly separate roles between content strategy and content engineering, even if one person covers both in smaller orgs. The expansion of search surfaces and longer, more contextual queries increases demand for more specific and tailored content. As traffic becomes less reliable as a KPI, teams need to focus more on conversion quality, brand presence, and downstream business impact.Show LinksVisit AirOps on LinkedInConnect with Josh Spilker on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    続きを読む 一部表示
    1 時間 2 分
adbl_web_anon_alc_button_suppression_c
まだレビューはありません