What does it take to build a drinks brand that lasts?

In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Adrianne Baumann, co-founder of Legend Cider, to explore the journey from a small family operation to securing distribution with Budweiser in Oregon.

Together they discuss the realities of building a business from scratch, the importance of patience, why chasing trends can be dangerous, and how focusing on quality and consistency has helped Legend Cider carve out its own niche in a crowded market.

Adrianne also explains how Legend Cider became known as the “Beer Drinker Cider”, why they use beer yeast instead of traditional cider yeast, and why sometimes the best strategy is simply sticking with what works.

• How Legend Cider started as a family venture • The challenges of self-funding a drinks brand • Why more knowledge beats more money • Building a loyal customer base over a decade • Securing distribution with Budweiser • Experimenting with flavour and barrel ageing • Why consistency beats chasing every trend • Playing the long game in business

🌐 Website: https://www.legendcider.com

📧 Email Adrianne: adrienne@legendcider.com

📍 Visit their taprooms in La Pine and Talent, Oregon

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If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.