The LinkedIn Newsletter Gold Rush Is Going to Backfire (Here's How to Get It Right)
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LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps.
In this episode, Michelle J Raymond shares the biggest LinkedIn newsletter mistakes brands make and what it takes to build one that people actually want to read, remember, and subscribe to.
https://b2bgrowthco.com/linkedin-newsletter-growth-lab/
Key moments in this episode -
00:00 LinkedIn newsletters, AI citations and the current gold rush
02:20 Why LinkedIn newsletters are back in focus for B2B brands
03:50 The ghost town newsletter mistake that damages trust
05:10 Why every LinkedIn newsletter needs a clear promise
06:00 Lazy LinkedIn newsletter strategy
06:35 The LinkedIn Company Page bulletin board problem
08:15 Why relevance matters more than subscriber count
10:57 How to create a LinkedIn newsletter people want to read
17:18 LinkedIn newsletter analytics B2B marketers should measure
CONNECT WITH MICHELLE J RAYMOND- Michelle J Raymond on LinkedIn
- Book a free intro call
- B2B Growth Co newsletter
#LinkedIn #LinkedInNewsletters #LinkedinB2BMarketing