The Lean Startup by Eric Ries
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The Lean Startup by Eric Ries
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The Lean Startup by Eric Ries is a groundbreaking book that revolutionizes the way startups are built and launched. Ries introduces the Lean Startup methodology, which emphasizes rapid experimentation, iterative development, and validated learning. By adopting principles from lean manufacturing and agile software development, Ries shows entrepreneurs how to build products that customers actually want, while minimizing wasted time and resources. The Lean Startup approach encourages entrepreneurs to test their hypotheses quickly and adapt based on feedback from real customers, allowing them to iterate and pivot as needed to find product-market fit. With practical advice, case studies, and actionable strategies, "The Lean Startup" is essential reading for anyone looking to launch a successful startup or innovate within an existing organization.