In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey, Marine Corps veteran and podcast host, discusses the layers of business he did not understand when he first started recording content and launching a podcast.

During the conversation, Terryl explains the failure he encountered in trying to build something without fully understanding marketing, sales, operations, and focus.

He shares what it cost him to say yes to everything, to work in multiple industries at once, and to believe that “if you build it, they will come.” That mindset created distraction and slowed progress.

He describes the shift that occurred when he realized he needed to pick one thing, focus on one business, and understand the language, systems, and education behind it. That shift led to clarity about helping thought leaders edit and publish their podcast to attract customers.

This episode explores topics such as entrepreneurship, marketing, podcast production, focus, prioritization, education, business systems, CRM learning, content creation, and long-term growth.

Listeners interested in building a podcast business, growing an audience, or learning how business really works will gain insight into how distraction turns into focus and how failure reveals the next layer.

If you’re searching for insights on business focus, podcast production, entrepreneurship lessons, or how to grow a podcast audience, this episode provides a real-time, experience-based perspective.