What’s the most effective way to communicate our big ideas and share them with clarity?

On today’s episode we’re joined by sought-after message designer and speaker Tamsen Webster. Tamsen helps organizations (including Johnson & Johnson and Harvard Medical School) craft meaningful messages that inspire long-lasting change. She reveals to us the importance of messaging and the secrets to creating impactful messages that spark action.

Topics discussed in this episode include:

• Why Tamsen describes herself as a situational extrovert and how it influences her work.
• The odd pattern that plays out with many of Tamsen’s clients.
• What Gall’s Law is and how it relates to each individual’s perspective.
• What the “curse of knowledge” says and how it impacts the way we share our ideas.
• Why explaining our multi-dimensional ideas is difficult (and is not a personal failing).
• What Tamsen had to unlearn about her own voice to put herself on stage.
• Why you can’t perfect your ideas on paper.
• Seeing feedback as a gift, and how to frame failure as a part of learning.
• What it means to strategically design internally motivated action.
• How to apply the Overton window to the strategy of expanding ideas.
• Tamsen’s take on the high occurrence of failure in strategic change.
• Why logical and simple frameworks are your friend when crafting messaging.
• The framework Tamsen is working on now and how it supports message creation.

Tamsen’s website: https://tamsenwebster.com

The Art of Strategy: https://www.theartofstrategy.ca

Alison on LinkedIn: https://www.linkedin.com/in/alisongeskin