The K-Pop Demon Hunters Effect: Marketing To The New American Mainstream
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The K-Pop Demon Hunters Effect: Marketing To The New American Mainstream
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In this episode, we dive into the profound and multifaceted impact Asian cultures and influencers have on American culture and consumer expectations. For decades, Asian American and Native Hawaiians/Pacific Islander individuals and communities have shaped the U.S.. Now, a new wave of influence is undeniable as this growth audience increasingly drives American consumer culture and brand commercial success by prioritizing representation, digital engagement, social responsibility, and cross-cultural influence. Join us as we discuss how this cultural shift is not just a trend, but a fundamental reshaping of American identity and a powerful signal for marketers, media professionals, technologists, and product developers who want to stay relevant in a rapidly evolving world. This podcast is hosted by Council Co-Chair Janelle James, US Head of Cultural Intelligence at Ipsos.
Guests:
• Christopher Yang, Qualitative Consultant, Ipsos
• Kerou Carol Chang, Director Commercial Finance, Publicis Groupe
• Charlie Yamamoto, VP of Partnerships, Dive Studios