Can you imagine being named the BEST in the globe at what you do?

Well, That's exactly what happened to Will Guidara, the former co-owner of 11 Madison Park, and Amy Porterfield, my resident cohost, and I had the pleasure and honor to interview him. When I tell you he did NOT disappoint, y’all, Will graciously shared his philosophy of "unreasonable hospitality" and how it propelled the restaurant to be named the best in the world with us.

Now you might be thinking, “Jasmine, sounds great but I don’t own a restaurant.”

Trust me when I say that you, me, Amy, and literally any other business owner you can think of are in the business of HOSPITALITY.

In this episode, you’ll learn the concept of "unreasonable hospitality" and its application in business, how to create a stellar customer experience, and what it takes to be number one in your industry.

Click play to hear all of this and…

(00:01:02) The difference between service and hospitality.

(00:02:09) Will’s story about reaching the title of “the best restaurant in the world”.

(00:08:22) Will’s tips and insights on leadership.

(00:18:50) The importance of giving the benefit of the doubt and understanding the cost of leadership.

(00:24:32) A story Will told about serving a hot dog at a fancy restaurant and how it led to a breakthrough in hospitality.

(00:31:13) How to overcome resistance in leadership and the importance of understanding team capacity and priorities.

(00:35:24) The sacrifices Will made in pursuit of excellence and the need for balance in work and life.

(00:36:30) The concept of “unreasonable hospitality” and its impact on business leadership and customer experience.

(00:37:34) How to create a culture of normalized feedback in a business and its importance in fostering growth and improvement.

(00:38:38) The idea of making every experience into a personalized and memorable interaction.

(00:41:38) “The Rule of 95 Five” and how you can apply it in your business

(00:43:12) The impact of investing in unreasonable hospitality.

(00:46:05) Strategies for small businesses to implement and scale unreasonable hospitality in their digital offerings.

(00:50:28) Your homework assignment after listening to this episode.

For full show notes, visit https://jasminestar.com/podcast/episode439

Get a copy of Unreasonable Hospitality >>HERE<<.

Register >>HERE<< for my upcoming masterclass, How to Plan, Create and Execute a MONTH of Social Media Posts in ONE Day. You'll learn exactly how to use social media to grow your business and get sales.

You know who knew a thing or two about defying norms?

Coco Chanel.

In the 20th century in France, women wore corsets and frilly dresses (basically only clothes that were appealing to men.)

So, what’d she do? She started designing clothes that were simple, sleek, and stylish with clean lines and timeless elegance.

And let me tell you, the whole world took notice but she didn’t stop there…

She went on to break even more rules. She chopped off her hair into a short bob, which was unheard of at the time. She rocked menswear-inspired outfits, and she even dared to use jersey fabric in women's fashion. Y’all, Chanel was a gangster.

In fact, Chanel famously said, 'In order to be irreplaceable, one must always be different.'

So, how can you break (or bend) the rules and stand out in your business? Got you covered.

In this episode, you’ll learn my framework for embracing a rule-breaker mindset, how to assess the risks and rewards when breaking a business rule, and how to address common fears and hesitations.

Click play to hear all of this and…

(00:00:00) My upbringing in a conservative home with strict rules (and how I challenged all of the ones that didn’t make sense to me.)

(00:02:53) My healthy rule-breaking framework and why I believe it’s important in business.

(00:08:26) How Coco Chanel broke fashion rules and revolutionized the industry.

(00:10:30) The Rule Breaker Mindset and four steps to take to achieve it.

(00:21:19) How to persevere in the face of challenges when rule-breaking.

(00:22:20) How to identify the right rules to break.

(00:29:53) Two strategies to inject innovation into your business.

For full show notes, visit

jasminestar.com/podcast/episode438

Register >>HERE<< for my upcoming masterclass, How to Plan, Create and Execute a MONTH of Social Media Posts in ONE Day. You'll learn exactly how to use social media to grow your business and get sales.

You’ve heard me talking about “getting in the room”, right?

Well, I gave some advice to a friend recently when she shared her challenge of finding a room that was the right fit for her. And I wanna share it with YOU, too…

…“Pick a room, any room… Will it be the best room? Will it be the right room? Most likely not, but it's a muscle you build.”

I get it. Trust me, I do.

It seems counterproductive joining a room without being sure it isn’t a fit. But what if you got so good at making the wrong room the right room? Can you imagine how great you’d be at maximizing when you DID get in the right room?

In this episode you’ll learn how much of your revenue you should be investing in educational resources, the mindset to have around making investments, and what to do when an investment doesn’t seem to be paying off.

Click play to hear all of this and…

(00:01:10) The decision-making process behind my $50,000 investment in Gary Vaynerchuk’s program.

(00:04:39) A message from my friend and peer, Brandon Kidd, on reinvesting in education and personal development.

(00:06:52) My personal experience of investing in education and coaching and what I always consider before saying yes.

(00:16:49) How you can make the absolute most of your investments.

(00:21:10) The value of seeking discomfort to grow and challenge limiting beliefs.

For full show notes, visit jasminestar.com/podcast/episode437

Resources mentioned in this episode:

• Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices with Brandon Kidd (The Jasmine Star Show)
• Five Mindset Shifts For Business Growth (The Jasmine Star Show)
• Letting Your Marketing Work For You with Billy Gene (The Jasmine Star Show)

Register >>HERE<< for my upcoming masterclass, How to Plan, Create and Execute a MONTH of Social Media Posts in ONE Day. You'll learn exactly how to use social media to grow your business and get sales.