https://youtu.be/J8Gr6rx6prM
Sports are no longer just games. They’re billion-dollar businesses.
In this episode of The Intersection, host Chanae L. Wood joins Sports Marketing Executive & Strategist Arlesha Amazan and Alan Fertel, Chair of the Sports, Arts & Entertainment Law Group at WSHC+B, to unpack the business of athletes as brands.
From NIL deals to endorsement contracts, scandals to legacies, this episode explains why athletes today function more like corporations than players, and how protecting their image, rights, and intellectual property is essential to long-term success.
EPISODE 2 BREAKDOWN
[00:00:15] - [00:01:23] Introduction/Welcome To The Intersection: Athletes as CEOs. Chanae Woods, Esq. sets the stage for a deep conversation about sports, business, branding, and law with 2 industry experts.
[00:01:23] - [00:04:27] Arlesha's Journey: From High School Sports Editor to Managing D-Wade and Steph Curry. Arlesha Amazan shares her remarkable career trajectory, networking in Miami and role on Dwyane Wade's management team.
[00:04:27] - [00:09:00] Alan Fertel: The Lawyer Who Chose Not to Be an Agent. Alan Fertel, Esq. explains his unconventional path from bagel bakery to top lawyers in sports and entertainment.
[00:09:00] - [00:13:04] Miami: The Sports Capital of the World. Arlesha shares foresight in staying in Miami and Miami's evolution from a city with limited sports culture to the hub it is today featuring major sports league, Formula 1, tennis championships, and more.
[00:13:04] - [00:16:52] Athletes as Brands: The Performance-Business Balance. How modern athletes function as complete brand ecosystems..
[00:16:52] - [00:23:41] NIL Revolution: The Wild West of College Athletics. Alan and Arlesha tackle the controversial NIL (Name, Image, Likeness) landscape, discussing both its benefits and serious concerns.
[00:23:41] - [00:26:29] When Business Overshadows Athletic Performance: Win or Distraction? Panel discussion on business empires and athletic abilities.
[00:26:29] - [00:29:17] Generational Wealth Through IP: The Real Long Game
Alan and Arlesha discuss the ultimate goal of athlete representation: creating generational wealth and passing down to future generations family wealth.
[00:29:17] - [00:32:00] This or That: Courtside Edition & Final Takeaways. The episode closes with a rapid-fire session and closing statements.
SPONSOR:
A Crafty Chick Miami! The company that's “Bringing floral dreams to life in the heart of Miami."
Visit their instagram page at: @acraftychickmiami
HOST:
Chanae L. Wood on LinkedIn:
https://www.linkedin.com/in/chanae-l-wood-4a61ab57
GUESTS:
Alan Fertel Partner at WSHC+B
Sports & Entertainment "The lawyer's lawyer" .
Arlesha Amazan Founder, Champion Strategies | Sports Marketing Executive & Strategic Advisor 15+ years managing elite athletes including Dwyane Wade and Steph Curry's private endeavors. Former CAA Sports executive specializing in brand development and IP strategy. Follow Arlesha on Instagram: @heyitsarlesha
Weiss Serota Helfman Cole + Bierman
2800 Ponce de Leon Blvd., Suite 1200 Coral Gables, FL 33134
website: https://www.wsh-law.com/