As insurance attempts to become more interactive for customers the data still needs to be entered and those forms are key parts of the customer journey. Alun Lucas of Zuko Analytics shares how looking at forms and how customers behave with them can help insurance distributing entities.

In this episode:

• Why looking at customer behaviour analytics on forms can explain where challenges exist
• How the Prune, Tune, Explain model can help drive engagement with data entering
• Why there is more to web pages than simply seeing bounce rate
• What AI will do by measuring customer behaviour and gauging risk based on it
• How Session Reply allows customer behaviour to be seen and analyzed for better outcomes
• Why better forms means better quotes and more sales

Using forms of any kind is becoming all too common and necessary for insurance distribution. Now with Zuko insurance entities can learn and strengthen their online offerings to create experiences and a value proposition that matches their growth goals.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI and its impact is looked at with curiosity, desire, concern, and a bit of fear, but with insurance its presence is often seen with affecting distribution and customer experience. However, is enough focus happening on use within the underwriting chair? Jeff Sutton, Senior VP Sales and Marketing for Markel shares what he sees and how Markel is finding advantages with underwriting and for their partners.

In this episode:

• How AI is helping with sales and experience by starting with risk submissions
• Why empowering the experience of relationships should be an end goal
• What AI tools are being used across underwriting
• When and how AI will affect the distribution experience
• Declared Interests- some fun stories about Jeff
• What kinds of AI are being used and where to find them

Jeff reveals how using AI to modernize and innovate underwriting processes is leading to better relationships and how other insurance entities can move forward and do the same.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing for insurance is a challenge when it's easy but when the space becomes more competitive and crowded, what can be done to stand out? Steve Pieroway, founder of Benevolent Marketing talks, content, creative, messaging and more.

In this episode:

• How understanding lived experience matters for marketing
• Why content needs to be aligned with strategy
• What kind of journey is going to resonate with clients
• Steve's confession during Declared Interests
• The importance of understanding martech vs insuretech

Steve's entertaining insights drive this episode and shed light on an area where so many across the insurance industry are trying to carve space, develop their brand, and deliver a value proposition that can resonate with partners and customers.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.