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The Instructor

The Instructor

著者: Terry Cook
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Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.Terry Cook マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
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  • In Conversation With... Lee Jowett - Part Four: DVSA
    2025/12/24

    In the fourth and final instalment of In Conversation with Lee Jowett, Terry and Lee focus squarely on the DVSA, and a proposal that has sparked debate, frustration, and deep concern across parts of the industry.

    At the heart of this session is a simple but uncomfortable question:

    How can we assess driving instructors against standards that the assessment itself makes impossible to demonstrate?

    Lee explains in detail why KIT’s proposal calls for a return to full one-hour Standards Checks and Part 3s, not for convenience, but because the current format fundamentally undermines the very National Standards it claims to be based on.

    This conversation explores:

    1. How shortened assessments inevitably prioritise “car moving” over reflection, awareness, and coaching
    2. The mismatch between DVSA guidance and DVSA assessment
    3. Why testing always shapes training, whether we like it or not
    4. How instructors are being trained away from the behaviours that actually reduce serious collisions

    Lee is clear: this is not about him, KIT, or ownership of an idea. It’s about aligning assessment with evidence, guidance, and decades of research into what actually creates safer drivers.

    There’s also a direct call to action, not blind agreement, but engagement:

    1. Read and understand the proposal
    2. Share it if you believe in it
    3. Raise questions with organisations, associations, and MPs
    4. Or, at the very least, push something that moves the industry forward

    Check out KIT here.

    🔥 Get More Than Just Test Passes - Join the Premium Membership

    If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.


    👉 Start your free 7-day trial now: Sign up here


    Get the Workbook for selected Episode

    When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

    Sign up for The Instructor email


    📲 Stay Connected via WhatsApp

    Quick insight, links to key industry documents, and a prize giveaway on Mondays.

    Join the channel: whatsapp-link.com


    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

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      52 分
    1. In Conversation With... Lee Jowett - Part Three: Crossroads
      2025/12/23

      In the third instalment of In Conversation with Lee Jowett, Terry and Lee take a hard, honest look at where the driving instructor industry actually is right now.

      Lee opens by describing an industry at a crossroads: full of potential, but vulnerable if meaningful change doesn’t happen. While there are positives, particularly the mindset of newer instructors, there are also serious concerns about qualification processes, inconsistent training standards, and the absence of effective oversight.

      Together, Terry and Lee explore:

      1. Why the industry feels fragmented and inconsistent from top to bottom
      2. How inadequate or outdated training models continue to slip through the cracks
      3. How “trainer culture” and public posturing can undermine trust and development

      There’s also balance. Both acknowledge:

      1. The growing hunger for CPD among newly qualified instructors
      2. The positive impact of industry events, conferences, and communities
      3. The value of trainers who continue learning rather than resting on their reputation

      Looking ahead, Lee reflects on what he’s proud of from 2025, particularly supporting other instructors to develop into thoughtful, credible trainers, echoing the role mentoring once played in his own career. He also shares cautious hopes (and real apprehensions) about what 2026 may bring if structural change continues to stall.

      Check out KIT here.


      🔥 Get More Than Just Test Passes - Join the Premium Membership

      If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.


      👉 Start your free 7-day trial now: Sign up here


      Get the Workbook for selected Episode

      When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

      Sign up for The Instructor email


      📲 Stay Connected via WhatsApp

      Quick insight, links to key industry documents, and a prize giveaway on Mondays.

      Join the channel: whatsapp-link.com


      The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

      1. Facebook
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      44 分
    2. In Conversation With... Lee Jowett - Part Two: Importance
      2025/12/22

      In this second In Conversation session, Terry and Lee Jowett step back from techniques, tests, and trends to ask a much bigger question:

      What actually matters in our industry?

      The discussion centres on outcomes, not instructor comfort, not box-ticking, and not social-media perfection, but what genuinely comes out the other end of driver training and onto the roads.

      Lee challenges some deeply ingrained habits within instructor training, particularly the industry’s historic focus on skills and knowledge alone. He argues that while these matter, they don’t explain why serious collisions happen, and therefore won’t be enough to prevent them.

      Check out KIT here.

      🔥 Get More Than Just Test Passes – Join the Premium Membership

      If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.


      👉 Start your free 7-day trial now: Sign up here


      Get the Workbook for Every Episode

      When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

      Sign up for The Instructor email


      📲 Stay Connected via WhatsApp

      Quick insights, new content, and useful updates direct from Terry.

      Join the channel: whatsapp-link.com


      The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

      1. Facebook
      2. LinkedIn
      3. Instagram
      4. YouTube

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