Instagram has Personal Accounts and Professional Accounts with different tiers - I break down the main differences, then talk about Instagram TV on Google TV devices, a new feature on Threads called "DM Me", and then get into a new app that detects if people around you are wearing smart glasses.

Links:

Instagram: Personal Accounts vs. Professional Accounts (Instagram)

Instagram: IGTV on Google TV Devices (Threads)

Threads: DM Me (Threads)

This App Will Detect People Wearing Smart Glasses Near You (Lifehacker)

List of Smart Glasses (Spreadsheet)

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The Head of Instagram, Adam Mosseri, explains that the Following feed is not going anywhere, and the YouTube team adds the ability to reply to a comment using an audio recording of your voice. Additionally the company Emplifi shares their yearly social media report, and I do Wednesday Waffle.

Instagram: Following Feed (Instagram)

YouTube: Voice Replies! (YouTube)

Strategy: Emplifi Social Media Benchmarks Report (Emplifi)

Wednesday Waffle:

Australia’s social media ban is a high-stakes experiment (Snap)

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The Head of Instagram discusses Trial Reels, Stories being available for longer than 24 hours, and what he'd love to see more of on Instagram. I agree with some of it and disagree with other parts, because it's important for me to speak my truth.

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Meta (and all the other social media platforms) are on trial for getting teens addicted to their platforms. A Creator explains how he went from 2,000 followers to 1 million. YouTube improves their in-app editing tools, and I do Wednesday Waffle.

Links:

US Government Court Filing Documents (USGovCourts)

Instagram: Instagram CEO dismisses idea of social media addiction in landmark trial (The Guardian)

Instagram: From 2K Followers to 1 Million (Instagram)

YouTube: Gifts and Jewels in Canada, In-app Editing Improvements for Shorts, and New Shorts Grid View (YouTube)

Wednesday Waffle: DM Me for a Video

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Today's episode features a conversation between myself and Ashley Coffey talking about this week's AI news. We get into a study from the Harvard Business Review indicating that AI doesn't make work any easier, it just stresses us out more - and OpenAI's ChatGPT is starting to get ads included on the lowest tiers.

Links:

AI Doesn’t Reduce Work - It Intensifies It (Harvard Business Review)

ChatGPT rolls out ads (TechCrunch)

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If you were going to start your Instagram all over from 0, what would you do? Today's strategy session features a creator who's doing this.

Threads is launching "Dear Algo" so you can write exactly what you want to see more of, TikTok is rolling out a local feed, and YouTube is turning on captions automatically if you mute the video. Also I do Wednesday Waffle.

Links:

Threads: Dear Algo post (Threads)

TikTok: Introducing Local Feed (TikTok)

Instagram: Starting from Zero Strategically (Instagram)

YouTube: Automatic captions when device is muted and "Add Motion" for Shorts (YouTube)

Wednesday Waffle:

Interview with Chris Carraba of Dashboard Confessional (YouTube)

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Does sharing posts to your Stories help with reach? Can someone find out if you hide your story from them? Can you delete highlights on Stories? All of these questions plus more, from the Head of Instagram.

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Today the Head of Instagram, Adam Mosseri, breaks down 3 features of Edits you might not know about, then we do a deep dive into one of them (hint: it's storyboarding!). Also the YouTube team explains Auto-Dubbing, and I walk you through how to turn it on so the maximum number of people can enjoy your content.

Links:

Edits: 3 Features You Might Not Know About (Instagram)

Edits: Storyboarding - How and Why (Instagram)

YouTube Auto Dubbing - Explained! (YouTube)

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