Today we review the Head of Instagram's answers to questions like "Will bonuses for Reels be back?" and "Does putting no caption In a Reel affect it's reach?" and "If I quickly skip someone's Story, can they still see I saw it?", plus some Instagram feature suggestions.

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How often should you post on Instagram? I pit the Head of Instagram, Adam Mosseri, against the actual data. The Buffer team has done a masterful job of pulling all the data together into one place. There are also Edits app updates to talk about, plus AI news - turns out Meta's AI is doing some really bad things, and Chat-GPT has been updated but the old model is still available.

Links:

Instagram: How Often To Post (Instagram)

Buffer: How Often to Post on Instagram (Buffer)

Edits: Updates to the app include safe zones to help guide you with adding text to your reels (Threads)

AI News:

Podcast: AI News You Should Know About (Listen)

Meta’s flirty AI chatbot invited a retiree to New York - He Never Made It Home (Reuters)

ChatGPT Model Switching - (TechCrunch)

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The Head of Instagram gives the latest on the reposts feature - how it works and where reposts appear. Additionally he explains how location sharing on Instagram works, and gives some updates on the Edits app. After the break we talk about how Instagram removes bots and fake followers, plus a feature suggestion for carousels.

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Today's weekend edition focused on the Instagram Map feature - what it is, the backlash it's received and why. Lia Haberman of the In Case You Missed It newsletter stops by to explain what all the fuss is about and why it matters. Also Adam Mosseri busts an Instagram myth, and Ashley Coffey and I dive into AI news around Perplexity, Cloudflare, and Google's new AI model.

Links:

Lia Haberman and ICYMI

ICYMI:: Repost, Maps... Which Instagram updates do you really need?! (Substack)

Lia's Threads Post about Instagram Maps (Threads)

Instagram: Myth-Busting about who you interact with (Instagram)

AI News:

Perplexity is using stealth, undeclared crawlers to evade website no-crawl directives (Cloudflare)

Some people are defending Perplexity after Cloudflare ‘named and shamed’ it (TechCrunch)

Google’s DeepMind thinks its new Genie 3 world model presents a stepping stone toward AGI (TechCrunch)

AI News You Should Know About - Entire Episode: (Audio) (Video)

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Meta made $46 billion dollars in Q2 alone. That's the important thing to know. It's 21% growth over Q2 2024.

Instagram has added reposts - the ability to share content directly to your feed so others can see it. Also, they've added a map feature to see your friends and what they're sharing.

Links:

Meta: Q2 Earnings Report Call (Social Media Today)

Instagram: New Instagram Features to Help You Connect (Blog) (Video)

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There are many ways to share content on Instagram - Reels, Carousels, Single Posts, Broadcast Channels, Stories, Going Live - when should you use each one? Today's episode explains. Also the Instagram team has been working on improving the available analytics - we'll discuss. And the Head of Instagram, Adam Mosseri, answers questions about reach, engagement, Stories, and more.

Show Links:

Instagram: Engaging By Surface - Graphic (Instagram)

Instagram: Insight Updates (Instagram)

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TikTok has a bunch of new features and news to talk about, including Creator Chats - which Lia Haberman stops by to talk about. Instagram has taken away the ability to go Live if you have less than 1,000 followers - which Heston Roberts stops by to discuss. And Microsoft released a study of which jobs they think will be most impacted by LLMs - and which they think will be impacted the least.

ICYMI: TikTok Bets on New Creator Chat Rooms — and Community?! (Substack)

Find Lia Haberman: (Instagram) and (Threads)

Interview with Lia: (Video) or (Audio)

Instagram Restricts Live Streaming to Creators with 1K or More Followers (Social Media Today)

Find Heston Roberts: (Instagram) and (Threads)

Interview with Heston: (Video) or (Audio)

Heston's ManyChat Template for DM Automation (Shopify)

AI News:

Microsoft Study - Working with AI: Measuring the Occupational Implications of Generative AI (Cornell University)

Listen to AI News You Should To Know About (Podcast)

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Today's episode features the Head of Instagram, Adam Mosseri, answering a question about how Instagram has changed since purchased by Meta, plus Mark Zuckerburg stops by to talk about AI. Edits has a bunch of updates, and the YouTube team has tons of news too, then I get into Wednesday Waffle.

Links:

Instagram: Adam Mosseri answers how Instagram has changes (Instagram)

Meta: Mark Zuckerberg Announces Personalized Superintelligence (Instagram)

Edits Adds Remove Silence Feature and more (Threads)

YouTube: Protections for Teens and Shorts Tools (YouTube)

YouTube: Changes To Profanity and Monetization (YouTube)

Wednesday Waffle:

Yoto Mini Player - Kids Screen Free Audio Player (Amazon)

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