『The Indie PPC Podcast with Joey Bidner』のカバーアート

The Indie PPC Podcast with Joey Bidner

The Indie PPC Podcast with Joey Bidner

著者: Joey Bidner
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このコンテンツについて

Google Ads management from the freelancer's desk. The unfiltered perspective of an independent Google Ads manager
I share proven PPC strategies, campaign breakdowns, and insider tips from years of hands-on experience. You’ll also get a real look at the wins, challenges, and behind-the-scenes of life as a freelancer in the digital marketing world.

© 2025 The Indie PPC Podcast with Joey Bidner
マーケティング マーケティング・セールス 経済学
エピソード
  • How I Review Google Ads Copy with Clients-Template Included Ep#7
    2025/10/22

    In this episode, I walk through the exact workflow I use when launching a new Google Ads campaign, and it all starts outside of Google Ads. I share the Google Sheet I’ve built to organize ad copy, keywords, and campaign structure before anything goes live.

    I explain why I never build ad copy directly inside the UI and how this sheet makes client reviews smoother, and why it’s essential for aligning tone and messaging with every new client. You’ll also hear how I color-code campaigns, track character counts, and mark revisions live during client calls.

    Grab the free sheet in the show notes and start using it as your campaign blueprint — before you ever hit “publish.”

    Sheet link: https://docs.google.com/spreadsheets/d/1iKfT9fuBjppaI2AD0_P2WbflfOGx-oUoxvbBtMRW_yA/copy


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    11 分
  • Google Ads Best Practices are DEAD! Rethinking how we manage accounts in todays environment. Ep 6
    2025/10/14

    We’ve officially entered the post–best practice era of Google Ads.
    In this episode, I share why we can no longer rely on any best practice, but need to form our own methods of testing to form a unique strategy that works for each account we manage.
    You’ll learn why the real edge today isn’t knowing what works — it’s knowing how to test, track, and disprove your own assumptions.
    I Also reacts to news about AI Overview Ads making their way into Google’s AI Mode, raising serious questions about transparency and control.

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    20 分
  • One Monthly Google Ads Routine That Changes Everything
    2025/10/08

    In this episode, I share a monthly routine that I use to get a clear, bird’s-eye view of my accounts. It’s super simple, just a Google Sheet that tracks budgets, spend, MER, NCAC, and a few other KPIs. but it’s been one of the most valuable habits in my workflow.

    I’ll walk you through how I use it to spot correlations between channels, catch problems before they become major, and make sure spend is aligned with client goals. I’ve included a free template you can copy and adapt for your own accounts.

    Whether you’re running e-com or lead-gen campaigns, this process will help you see things that day-to-day account work often hides.

    🔗 Grab the free sheet here: https://docs.google.com/spreadsheets/d/1mmWf2rxS-MI6LVak7KFjkB9H8NacTTx8aslIJNQT7KA/copy

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    15 分
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