In this episode, I walk through the exact workflow I use when launching a new Google Ads campaign, and it all starts outside of Google Ads. I share the Google Sheet I’ve built to organize ad copy, keywords, and campaign structure before anything goes live.

I explain why I never build ad copy directly inside the UI and how this sheet makes client reviews smoother, and why it’s essential for aligning tone and messaging with every new client. You’ll also hear how I color-code campaigns, track character counts, and mark revisions live during client calls.

Grab the free sheet in the show notes and start using it as your campaign blueprint — before you ever hit “publish.”

Sheet link: https://docs.google.com/spreadsheets/d/1iKfT9fuBjppaI2AD0_P2WbflfOGx-oUoxvbBtMRW_yA/copy

We’ve officially entered the post–best practice era of Google Ads.
In this episode, I share why we can no longer rely on any best practice, but need to form our own methods of testing to form a unique strategy that works for each account we manage.
You’ll learn why the real edge today isn’t knowing what works — it’s knowing how to test, track, and disprove your own assumptions.
I Also reacts to news about AI Overview Ads making their way into Google’s AI Mode, raising serious questions about transparency and control.

In this episode, I share a monthly routine that I use to get a clear, bird’s-eye view of my accounts. It’s super simple, just a Google Sheet that tracks budgets, spend, MER, NCAC, and a few other KPIs. but it’s been one of the most valuable habits in my workflow.

I’ll walk you through how I use it to spot correlations between channels, catch problems before they become major, and make sure spend is aligned with client goals. I’ve included a free template you can copy and adapt for your own accounts.

Whether you’re running e-com or lead-gen campaigns, this process will help you see things that day-to-day account work often hides.

🔗 Grab the free sheet here: https://docs.google.com/spreadsheets/d/1mmWf2rxS-MI6LVak7KFjkB9H8NacTTx8aslIJNQT7KA/copy