Most restaurant owners teach hospitality the wrong way and it's why your team never fully buys in. In this video, I break down my Iceberg Hospitality Training Method, the exact framework I use when I go into restaurants to transform culture, mindset, and performance.

So, You’ll learn why teaching hospitality is actually the easy part… and why the real work happens underneath the surface. Before you train the scripts, the greetings, the touchpoints, or the “treat guests like family” clichés, you must fix the mindset, the motivation, pride, and internal drive that makes people want to show up at a high level.

Inside this podcast, I walk through:
• Why most staff already know hospitality but lack the mindset to execute it
• The “Iceberg” model for building sustainable hospitality behaviors
• How to create genuine buy-in (not forced compliance)
• Why “it’s just a job” thinking destroys staff performance
• The psychology behind shifting employees from paycheck mentalities to professional pride
• How to connect the dots so ANY employee can deliver world-class hospitality
• How to coach the three types of employees: Rockstars, Fence-Sitters, and Quiet Quitters
• Why great leaders focus on identity, motivation, and long-term growth

If you want a team that delivers hospitality naturally without scripts, without nagging, without reminders, start where it matters: under the iceberg. This is the part that actually changes behavior.