In this episode, we challenge the assumption that ad targeting is as precise as marketers believe. We discuss the pitfalls of audience segmentation, the over-reliance on machine learning, and the growing importance of creative in a world where targeting is becoming less effective.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Kurt: https://www.linkedin.com/in/kurt-lowry-23161b146/
Santana: https://www.linkedin.com/in/santana-blanchette/

Performance marketing is constantly evolving, and we know you have questions. In this special Q&A episode, we took your questions about performance marketing, from AI’s impact to reporting best practices and answered them in this wide-spanning conversation.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital/
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Madeline: https://www.linkedin.com/in/madelinesilver1/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/

In this episode, we dive into Kirby Winfield of Ascend VC’s entrepreneurial journey and the lessons learned from building businesses and working in venture capital. We discuss the importance of resilience, early-stage marketing, and why simple, consistent strategies can drive big results.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/
LinkedIn: https://www.linkedin.com/company/thrive-digital/
Instagram: https://www.instagram.com/thrive_digital/
YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Jonathan Becker: https://www.linkedin.com/in/jonathanbecker123/

Kirby Winfield: https://www.linkedin.com/in/winfield/

In this episode, we dive into the nuances of landing pages—what they are, what they should do, and how to avoid common pitfalls. We also discuss whether content should be gated, the balance of personalization, and why every marketer should prioritize clarity above all else.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/
Tyler: https://www.linkedin.com/in/tyler-power-66428497/

In this episode, we dive into the complexities of attribution in marketing. What does it really mean? How can marketers assign value to their activities amidst flawed data and imperfect systems? Join us as we break down the concepts, discuss common pitfalls, and explore better approaches to measuring marketing effectiveness.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Eric: https://www.linkedin.com/in/erictsloan/
Kent: https://www.linkedin.com/in/kent-ross/
Santana: https://www.linkedin.com/in/santana-blanchette/

In this episode, we dive into the common mistakes marketers make when running Meta ads and how to correct them. From creative testing to campaign objective misalignment, we discuss the nuances of effective ad strategy on Meta’s platform. Tune in to learn about the best practices for ad measurement, the strategic use of various ad formats, and optimizing for both e-commerce and B2B audiences.

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Akshita: https://www.linkedin.com/in/akshitatripathi/
Mark: https://www.linkedin.com/in/markrfoley1/
Santana: https://www.linkedin.com/in/santana-blanchette/

In this episode, we discuss the evolving landscape of search and address the misconception that search is dying. Learn about search advertising strategies, the importance of local search optimization, search data for insights, keyword structures, comparing SKAGs vs keyword themes, and the role of automation in search campaigns.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Amanda: https://www.linkedin.com/in/amandangmarketing/

Raneesha: https://www.linkedin.com/in/raneesha-peiries-2150a6135/

Santana: https://www.linkedin.com/in/santana-blanchette/

Episode 11: Your Black Friday/Cyber Monday sales could be better

From poor planning to neglecting post-event strategies, in this episode we cover the most common pitfalls of planning big sales events and how to avoid them. Listen now to hear our thoughts on planning, executing, and measuring success during these critical retail moments.

For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/

Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

Website: https://thrivedigital.com/

LinkedIn: https://www.linkedin.com/company/thrive-digital/

Instagram: https://www.instagram.com/thrive_digital/

YouTube: https://www.youtube.com/@ThriveDigitalMarketing

Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

Follow this week’s hosts:

Chris: https://www.linkedin.com/in/chrisjgerickson/
Courtney: https://www.linkedin.com/in/courtney-hutton/
Eric: https://www.linkedin.com/in/erictsloan/
Santana: https://www.linkedin.com/in/santana-blanchette/