In this highlights episode of Future Finance, hosts Paul Barnhurst and Glenn Hopper chat with Riya Grover about how AI is transforming order-to-cash workflows. Riya shares insights into billing automation, revenue operations, and the evolving role of finance teams. She also discusses her entrepreneurial journey and the evolution of Sequence, the first agentic AR platform, which is revolutionizing B2B pricing and contracts.

Riya Grover is the Co-founder and CEO of Sequence, an AI platform automating accounts receivable for B2B companies. Backed by a16z with $40M raised, Sequence streamlines quoting, billing, invoicing, and revenue recognition. Before Sequence, Riya founded Feedr, a venture-backed company acquired by Compass Group in 2020. She holds an MBA from Harvard and a BA from Oxford University.

In this episode, you will discover:

1. The role of AI in automating order-to-cash workflows
2. How Sequence helps B2B companies with custom pricing and revenue operations
3. Insights into building and scaling a venture-backed company
4. Why talent density is key to scaling businesses

Riya explains how complex contracts, usage-based pricing, and custom deal structures create massive billing challenges for growing companies. Sequence solves this by combining deterministic billing foundations with AI-powered workflow agents.

Follow Riya:

LinkedIn: https://www.linkedin.com/in/riya-grover-a22a4822/

Website: https://www.sequencehq.com/

Sequence Series A Fundraising: Announcement

Follow Glenn:

LinkedIn: https://www.linkedin.com/in/gbhopperiii

Follow Paul:

LinkedIn - https://www.linkedin.com/in/thefpandaguy

Follow QFlow.AI:

Website - https://bit.ly/4i1Ekjg

Future Finance is sponsored by QFlow.ai, the strategic finance platform solving the toughest part of planning and analysis: B2B revenue. Align sales, marketing, and finance, speed up decision-making, and lock in accountability with QFlow.ai.

Stay tuned for a deeper understanding of how AI is shaping the future of finance and what it means for businesses and individuals alike.

In Today’s Episode:

[00:26] – Riya’s background

[04:05] – Challenges of a Two-Sided Marketplace

[05:57] – Building Sequence: AI for AR

[10:00] – Human Oversight vs. AI Automation

[12:52] – Revolutionizing Billing & Invoicing

[14:18] – Defining Workflow Rules for AI

[19:23] – Final Thoughts