In this episode, Suzanne Zandbergen share her passion for social media platforms as a medium to spread positivity into community and with local businesses. She discusses how new connections and perspectives can be found with audiences using social media marketing by focusing on a Founder's story or that of the many faces of the business. To Suzanne, there is no need to be perfect to share your authentic self and to make a human connection. At its basic level, human nature is about communicating and that is what social platforms are creating. By doing what she loves and is good at, Suzanne shares in her experience of creating magical moments with other entrepreneurs at social gatherings and events, and now after a decade of being an entrepreneur herself. Suzanne send the message that if you are using social platforms for good, go check out its new features and do not fear them, stating 'you can't wreck the internet'.

Suzanne Zandbergen is the founder of The Generator, a prominent local social media marketing agency. With over 20 years of advertising, writing, sales and social media marketing experience, Suzanne knows how to create campaigns and social media posts that will generate an engaged audience for businesses and organizations. In 2015, she co-founded the Hamilton Fempreneurs, a network of local women entrepreneurs, which has since grown to over 7,000 members.